Essentially, we’re a digital marketing agency that is really good at search (PPC & SEO). The key difference between us and the vast majority of competitors is our lack of overhead gives you better results and a more enjoyable experience. Almost every agency has a fancy office, a bunch of experienced people in management roles (that you never work with) and all the typical business expenses eating into profits. Which means you’re likely working with someone that has under 3 years experience. With us, the people who you first meet are the people building your strategy. We have no salaries going to people who aren’t working directly with clients. So the only people you work with are the experts. Your costs tend to be lower, as you’re not paying for a ping pong table or beer fridge or downtown loft space. It’s the typical advantages of working with a good freelancer, but with a bigger team that can help scale and support numerous services.
One of the many insignificant but great moments from the Simpsons happened when Aunt Selma took the kids to Duff Gardens and basically the whole park started falling apart. There’s a brief scene where a roller-coaster is going out of control, Bart is hanging on for his life and screams “stop the ride!”. The kid operating the ride replies “I’ll have to ask my supervisor”.
There’s clearly not some deep allegory in this scene, but it speaks to both giving people agency to make decisions and the rigidity of protocol/process. Two things that can make for a pretty solid fast food burger, but rarely a good marketing agency experience.
All too often, companies engage in contracts with freelancers or agencies that include a very strict scope of work. That leads to a lot of requests being met with a “sorry, we don’t do that” response.
We’re not a fan of that approach. We position ourselves as being a part-time member of your team rather than outsourced labor. Lots of agencies make some sort of similar claim, but it’s related to how they want to build trust and a strong relationship. That’s great, but we approach it in terms of utility as well. If you need your search marketing employee to help with analytics or give opinions on a UX decision, you’re just going to ask them. We offer the same level of resourcefulness.
Do we have clients where we have a strict set of deliverables or tasks that we rarely waver from? Sure! But for most clients, we will carry out a specific service anywhere from 50-90% of the time and use the rest of the time just filling in the gaps for their marketing department. That way we can use our experience and abilities to focus energy on what the client needs most at that moment.
All that said, our partnerships start with that main objective or service we’re offering. The thing that is the foundation of how we work together. You can find out more about them at the links below.
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