About Us

Get To Know Transistor

There are two things you need to know about Transistor digital marketing

1. We are really good at search (SEO & PPC)

2. You work directly with the experienced professionals. No matter what.

With us, the people you first meet are the people building your strategy. You get immediate access to search experts without the cost of a big agency. The key difference between us and the vast majority of competitors is our dedication to only having clients work directly with the highly experienced professionals, giving you better results and a more enjoyable experience. Almost every agency has a fancy office, a bunch of people in management roles (that you never work with) and all the typical business expenses eating into profits. Which means you’re likely working with someone that has under 3 years experience. We have no salaries going to people who aren’t working directly with clients. So the only people you work with are the experts. Your costs tend to be lower, as you’re not paying for a Ping-Pong table or beer fridge or downtown loft space. It’s the typical advantages of working with a good freelancer, but with a bigger team that can help scale and support numerous services.


Our Philosophy


One of the many insignificant but great moments from the Simpsons happened when Aunt Selma took the kids to Duff Gardens and basically the whole park started falling apart. There’s a brief scene where a roller-coaster is going out of control, Bart is hanging on for his life and screams “stop the ride!” The kid operating the ride replies “I’ll have to ask my supervisor.”

There’s clearly not some deep allegory in this scene, but it speaks to both giving people agency to make decisions and the rigidity of protocol/process. Two things that can make for a pretty solid fast food burger, but rarely a good marketing agency experience.

All too often, companies engage in contracts with freelancers or agencies that include a very strict scope of work. That leads to a lot of requests being met with a “sorry, we don’t do that” response.

We’re not a fan of that approach. We position ourselves as being a part-time member of your team rather than outsourced labor. Lots of agencies make some sort of similar claim, but it’s related to how they want to build trust and a strong relationship. That’s great, but we approach it in terms of utility as well. If you need your search marketing employee to help with analytics or give opinions on a UX decision, you’re just going to ask them. We offer the same level of resourcefulness.

Do we have clients where we have a strict set of deliverables or tasks that we rarely waver from? Sure! But for most clients, we will carry out a specific service anywhere from 50-90% of the time and use the rest of the time just filling in the gaps for their marketing department. That way we can use our experience and abilities to focus energy on what the client needs most at that moment.



Jay Ratkowski

Experience: I started working in digital marketing in 2008 and have been building/growing websites since around 1996. The vast majority of my experience is in search (paid & organic), display and web analytics. I’ve dabbled in TV, radio, print and other primarily offline channels that people like to proclaim to be “dead”using that experience as a reference point for building online strategies.

What I Do for Transistor: My current job description includes…
– Managing client accounts (the relationship part and the “making things happen” part, too)
– Paying bills
– Buying orange furniture for the office
– Stressing over what’s next for our employees, clients, search marketing as a whole

Non-Work Stuff About Me: I’ve got a wife and a young daughter who mostly keep me out of trouble. My collection of guitars is hugely disproportionate to the amount of money I make playing them (which is right around $0/decade). I’m an obsessive NBA (Fear the Deer!) fan and follow virtually no other sports. High-siding a Hayabusa was only the third or forth dumbest way I’ve hurt myself over the years.

Vice-president–client Strategy

Lindsie Nelson

Experience: My career started as an unpaid intern for a business improvement district in Milwaukee. From there I worked for one of the best public relations firms in the city, which led me to an engineering firm doing corporate marketing, digital strategy and public relations. After a few years of developing my general marketing chops, I wanted to specialize more in digital marketing and even more specifically organic search.

I joined a fantastic SEO team (where I met Jay) and honed my skills day in and day out. Here I am years later, working with businesses every day to improve their bottom line with SEO. My experience in public relations and corporate strategy, bundled with SEO expertise, allows me to connect with my clients and understand their needs and how organic search can help achieve their goals.

What I Do for Transistor: What don’t I do?! I guess I don’t buy as much orange furniture as Jay but I still play an important part here at Transistor. My top job duties include:
– Build client relationships
– Develop SEO strategy
– Implement strategy
– Watch businesses grow

Non-Work Stuff About Me: I have a lovely husband and two beautiful little girls. When I’m not at work, I’m consumed with princess dress up, arts and crafts, dance parties and Lego building. We are also incredibly close to our family and love to spend our weekends visiting and going on adventures with the girls’ grandparents, aunts, uncles and cousins!

Search Marketing Analyst

Chelsea Scaffidi

Experience: While I was attending school at UW-Milwaukee for Strategic Communications, I thought I had a passion for Sports Marketing. I was an intern for the UWM Athletics Department and the Milwaukee Bucks. After realizing that I much rather enjoyed going to games than working at them, I joined the corporate side of marketing. I worked with a telecommunications consulting firm for 3 years and a communication technology reseller for 2 years.

At those companies, I worked with all aspects of marketing: digital, events, campaigns, and sales support. After realizing that the digital side of things was my true passion, I did contract work with Jay and Lindsie for a few months, dealing with both SEO and PPC before joining their full-time team.

What I Do for Transistor: I work on both search engine optimization (SEO) and pay-per-click (PPC) tasks that contribute to day-to-day maintenance and monthly optimizations.

Non-Work Stuff About Me: When possible (and sometimes needed) I like to travel to up-north Wisconsin to go camping with my family, husband, or friends. I am obsessed with my dog, Clover, and could snuggle all day with her. I also enjoy trying new and exciting bars and/or restaurants.

Search Marketing Analyst

Matthew Buehler

Experience: I am a graduate of the University of Wisconsin-Whitewater with a Marketing degree and a Digital Marketing emphasis. I knew marketing was going to be my career focus because of my ability to connect with and understand others coupled with my interest in business. In college, I had two professional internships that showed me a number of aspects of the marketing world from sales to digital marketing.

In one of those internships, I discovered what Digital Marketing was really about and instantly knew that it was something I was genuinely interested in. I always knew I was a slight tech “nerd”, good with numbers, and could accurately make decisions based on trends and data so search marketing was a perfect fit for me. I now work with the Transistor team to support SEO, PPC and Analytics efforts.

What I Do for Transistor: I provide support to search engine optimization (SEO) & pay-per-click (PPC) clients.

Non-Work Stuff About Me: If you ask my co-workers what my favorite hobby is, they would most likely tell you talking. However, when I’m not at work, you will find me doing one of three things: working out, playing video games, or hanging out with friends downtown. I became very passionate about fitness in high school and that addiction seems to be increasing year-over-year. I love working hard so I can enjoy free time even more, which always seems to be either isolating myself and playing video games or the complete opposite and surrounding myself with as many friends as possible.


Got questions? Want to get started? Just need someone to talk to? Give us a shout!

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