Why Transistor?

Among Many – Why Us?

Transistor Digital Marketing applies its deep experience in search to your business strategy in order to grow visibility and revenue.

Why You’ll Like Working With Us

We’re clever

Yes, we’re great at search, but we also know marketing, IT and business more broadly. We’re going to tailor our strategy to fit not just your industry, but the way your company operates.

We know search

We have years and years of experience in SEO and PPC. We understand how search works and how to make it work for you.

We’re Efficient

Not only do we have the tools and talent to get more done in less time, but we don’t stop with that. With Transistor, you work directly with the experts, saving time with confusing back and forth communication.

We want you to grow

Our goal is to help your business grow and as it does, you’ll keep working with us. No gimmicks with pricing, no locking you into proprietary services. Just results.

Our Experience

  • Retail
  • Manufacturing
  • Food & Beverage
  • Travel
  • Health
  • More!
  • B2B
  • B2C
  • Large Sites (millions of pages)
  • E-Commerce
  • Informational Sites
  • More!
  • Magento
  • Shopify
  • Insite
  • Kibo
  • WordPress
  • Hybris
  • Sitecore
  • More!

Stuff We Use

SEO Tools

  • SEOMonitor: Rank Tracking
  • OnCrawl: Technical Auditing
  • InLinks: Entity Optimization
  • SEMRush: Keyword & Competitor Research
  • AHREFs: Keyword, Content & Link Research



PPC Tools

  • Adalysis: Ad testing & workflow management
  • Shape: Budget management
  • Instapage: Landing page creation/testing



First Party Platforms

  • Google Ads
  • Microsoft Advertising
  • Facebook Advertising
  • LinkedIn Ads
  • Amazon Advertising
  • Google Tag Manager
  • Google Analytics
  • Google Search Console
  • Bing Webmasters
  • Google My Business
  • Google Merchant Center
  • Google Data Studio

Things We Believe

SEO is Not Magic

There’s no tricking Google. There’s no dark arts. Things are not being turned upside down. This stuff can be understood and you’re not just stuck being cast in whatever direction Google wants to toss you. We can help make sense of it all.

Revenue Comes First

Even if it takes some time and multiple visits to get there, we want to connect our work to revenue. Rankings and traffic are nice, but if they’re not connected to making more money, there’s no point. This feels really simple, but we say it often enough that we wanted to emphasize it here.

Always Show Your Work

Too often we hear about people who work with an SEO team/consultant and they’re not sure what’s being worked on. We provide deliverables with recommendations, tracking and notes about what’s been done. If search isn’t magic, there’s no need to try and trick anyone

The People You’ll Work With



Experience: I started working in digital marketing in 2008 and have been building/growing websites since around 1996. The vast majority of my experience is in search (paid & organic), display and web analytics. I’ve dabbled in TV, radio, print and other primarily offline channels that people like to proclaim to be “dead”using that experience as a reference point for building online strategies.

What I Do for Transistor: My current job description includes…
– Managing client accounts (the relationship part and the “making things happen” part, too)
– Paying bills
– Buying orange furniture for the office
– Stressing over what’s next for our employees, clients, search marketing as a whole

Non-Work Stuff About Me: I’ve got a wife and a young daughter who mostly keep me out of trouble. My collection of guitars is hugely disproportionate to the amount of money I make playing them (which is right around $0/decade). I’m an obsessive NBA (Fear the Deer!) fan and follow virtually no other sports. High-siding a Hayabusa was only the third or forth dumbest way I’ve hurt myself over the years.

Connect: https://www.linkedin.com/in/jratkowski/


Vice-president–client Strategy

Experience: My career started as an unpaid intern for a business improvement district in Milwaukee. From there I worked for one of the best public relations firms in the city, which led me to an engineering firm doing corporate marketing, digital strategy and public relations. After a few years of developing my general marketing chops, I wanted to specialize more in digital marketing and even more specifically organic search.

I joined a fantastic SEO team (where I met Jay) and honed my skills day in and day out. Here I am years later, working with businesses every day to improve their bottom line with SEO. My experience in public relations and corporate strategy, bundled with SEO expertise, allows me to connect with my clients and understand their needs and how organic search can help achieve their goals.

What I Do for Transistor: What don’t I do?! I guess I don’t buy as much orange furniture as Jay but I still play an important part here at Transistor. My top job duties include:
– Build client relationships
– Develop SEO strategy
– Implement strategy
– Watch businesses grow

Non-Work Stuff About Me: I have a lovely husband and two beautiful little girls. When I’m not at work, I’m consumed with princess dress up, arts and crafts, dance parties and Lego building. We are also incredibly close to our family and love to spend our weekends visiting and going on adventures with the girls’ grandparents, aunts, uncles and cousins!

Connect: https://www.linkedin.com/in/lindsienelson/


Senior Search Marketing Analyst

Experience: While I was attending school at UW-Milwaukee for Strategic Communications, I thought I had a passion for Sports Marketing. I was an intern for the UWM Athletics Department and the Milwaukee Bucks. After realizing that I much rather enjoyed going to games than working at them, I joined the corporate side of marketing. I worked with a telecommunications consulting firm for 3 years and a communication technology reseller for 2 years.

At those companies, I worked with all aspects of marketing: digital, events, campaigns, and sales support. After realizing that the digital side of things was my true passion, I did contract work with Jay and Lindsie for a few months, dealing with both SEO and PPC before joining their full-time team.

What I Do for Transistor: I work on both search engine optimization (SEO) and pay-per-click (PPC) tasks that contribute to day-to-day maintenance and monthly optimizations.

Non-Work Stuff About Me: When possible (and sometimes needed) I like to travel to up-north Wisconsin to go camping with my family, husband, or friends. I am obsessed with my dog, Clover, and could snuggle all day with her. I also enjoy trying new and exciting bars and/or restaurants.

Connect: https://www.linkedin.com/in/chelsea-scaffidi-ab56224a/


Search Marketing Analyst

Experience: I am a graduate of the University of Wisconsin-Whitewater with a Marketing degree and a Digital Marketing emphasis. I knew marketing was going to be my career focus because of my ability to connect with and understand others coupled with my interest in business. In college, I had two professional internships that showed me a number of aspects of the marketing world from sales to digital marketing.

In one of those internships, I discovered what Digital Marketing was really about and instantly knew that it was something I was genuinely interested in. I always knew I was a slight tech “nerd”, good with numbers, and could accurately make decisions based on trends and data so search marketing was a perfect fit for me. I now work with the Transistor team to support SEO, PPC and Analytics efforts.

What I Do for Transistor: I provide support to search engine optimization (SEO) & pay-per-click (PPC) clients.

Non-Work Stuff About Me: If you ask my co-workers what my favorite hobby is, they would most likely tell you talking. However, when I’m not at work, you will find me doing one of three things: working out, playing video games, or hanging out with friends downtown. I became very passionate about fitness in high school and that addiction seems to be increasing year-over-year. I love working hard so I can enjoy free time even more, which always seems to be either isolating myself and playing video games or the complete opposite and surrounding myself with as many friends as possible.

Connect: https://www.linkedin.com/in/matthewgbuehler/


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