We’re a small but growing group. Want to know us a little? You’ve come to the right place.
Jay Ratkowski – President
Experience: I started working in digital marketing in 2008 and have been building/growing websites since around 1996. The vast majority of my experience is in search (paid & organic), display and web analytics. I’ve dabbled in TV, radio, print and other primarily offline channels that people like to proclaim to be “dead”, using that experience as a reference point for building online strategies.
What I do for Transistor: My current job description includes…
- Managing client accounts (the relationship part and the “making things happen” part, too)
- Paying bills
- Buying orange furniture for the office
- Stressing over what’s next for our employees, clients, search marketing as a whole.
Non-Work Stuff About Me: I’ve got a wife and a young daughter who mostly keep me out of trouble. My collection of guitars is hugely disproportionate to the amount of money I make playing them (which is right around $0/decade). I’m an obsessive NBA (Fear the Deer!) fan and follow virtually no other sports. High-siding a Hayabusa was only the 3rd or 4th dumbest way I’ve hurt myself over the years.
Lindsie Nelson – Vice President of Client Strategy
Experience: My career started as an unpaid intern for a business improvement district in Milwaukee. From there I worked for one of the best public relations firms in the city, which led me to an engineering firm doing corporate marketing, digital strategy
What I do for Transistor: What don’t I do?! I guess I don’t buy as much orange furniture as Jay but I still play an important part here at Transistor. My top job duties include:
- Build Client Relationships
- Develop SEO Strategy
- Implement Strategy
- Watch Businesses Grow
Non-Work Stuff About Me: I have a lovely husband and two beautiful little girls. When I’m not at work, I’m consumed with princess dress up, arts & crafts, dance parties
Chelsea Scaffidi – Search Marketing Analyst
Experience: While I was attending school at UW-Milwaukee for Strategic Communications, I thought I had a passion for Sports Marketing. I was an intern for the UWM Athletics Department and the Milwaukee Bucks. After realizing that I much rather enjoyed going to games than working at them, I joined the corporate side of marketing. I worked with a telecommunications consulting firm for 3 years and a communication technology reseller for 2 years. At those companies, I worked with all aspects of marketing: digital, events, campaigns, and sales support. After realizing that the digital side of things was my true passion, I did contract work with Jay and Lindsie for a few months, dealing with both SEO and PPC before joining their full-time team.
What I do for Transistor: I work on both search engine optimization (SEO) and pay per click (PPC) tasks that contribute to day-to-day maintenance and monthly optimizations.
Non-Work Stuff About Me: When possible (and sometimes needed) I like to travel to up-north Wisconsin to go camping with my family, husband, or friends. I am obsessed with my dog, Clover, and could snuggle all day with her. I also enjoy trying new and exciting bars and/or restaurants.
Matthew Buehler – Search Marketing Analyst
Experience: I am a graduate from the University of Wisconsin-Whitewater with a Marketing Degree and a Digital Marketing Emphasis. I knew marketing was going to be my career focus because of my ability to connect with and understand others coupled with my interest in business. In college, I had two professional internships that showed me a number of aspects of the marketing world from sales to digital marketing. In one of those internships, I discovered what Digital Marketing was really about and instantly knew that it was something I was genuinely interested in. I always knew I was a slight tech “nerd”, good with numbers, and could accurately make decisions based on trends and data so search marketing was a perfect fit for me. I now work with the Transistor team to support SEO, PPC and Analytics efforts.
What I do for Transistor: I provide support to search engine optimization (SEO) & Pay-Per-Click (PPC) clients.
Non-Work Stuff About Me: If you ask my co-workers what my favorite hobby is, they would most likely tell you talking. However, when I’m not at work, you will find me doing one of three things: working out, playing video games, or hanging out with friends downtown. I became very passionate about fitness in high school and that addiction seems to be increasing year-over-year. I love working hard so I can enjoy free time even more, which always seems to be either isolating myself and playing video games or the complete opposite and surrounding myself with as many friends as possible.
Let’s Get to Know You!