We’re a small but growing group. Want to know us a little? You’ve come to the right place.
Jay Ratkowski – President
Experience: I started working in digital marketing in 2008 and have been building/growing websites since around 1996. The vast majority of my experience is in search (paid & organic), display and web analytics. I’ve dabbled in TV, radio, print and other primarily offline channels that people like to proclaim to be “dead”, using that experience as a reference point for building online strategies.
What I do for Transistor: My current job description includes…
- Managing client accounts (the relationship part and the “making things happen” part, too)
- Paying bills
- Buying orange furniture for the office
- Stressing over what’s next for our employees, clients, search marketing as a whole.
Non-Work Stuff About Me: I’ve got a wife and a young daughter who mostly keep me out of trouble. My collection of guitars is hugely disproportionate to the amount of money I make playing them (which is right around $0/decade). I’m an obsessive NBA (Fear the Deer!) fan and follow virtually no other sports. High-siding a Hayabusa was only the 3rd or 4th dumbest way I’ve hurt myself over the years.
Lindsie Nelson – Vice President of Client Strategy
Experience: My career started as an unpaid intern for a business improvement district in Milwaukee. From there I worked for one of the best public relations firms in the city, which led me to an engineering firm doing corporate marketing, digital strategy
What I do for Transistor: What don’t I do?! I guess I don’t buy as much orange furniture as Jay but I still play an important part here at Transistor. My top job duties include:
- Build Client Relationships
- Develop SEO Strategy
- Implement Strategy
- Watch Businesses Grow
Non-Work Stuff About Me: I have a lovely husband and two beautiful little girls. When I’m not at work, I’m consumed with princess dress up, arts & crafts, dance parties
Chelsea Scaffidi – Search Marketing Analyst
Experience: While I was attending school at UW-Milwaukee for Strategic Communications, I thought I had a passion for Sports Marketing. I was an intern for the UWM Athletics Department and the Milwaukee Bucks. After realizing that I much rather enjoyed going to games than working at them, I joined the corporate side of marketing. I worked with a telecommunications consulting firm for 3 years and a communication technology reseller for 2 years. There I worked with all aspects of marketing: digital, events, campaigns, and sales support. After realizing that the digital side of things was my true passion I did contract work with Jay and Lindsie for a few months, dealing with both SEO an PPC before joining their full-time team.
What I do for Transistor: I work with both search engine optimization (SEO) and pay per click (PPC) clients to help with the important day-to-day tasks.
Non-Work Stuff About Me: When possible (and sometimes needed) I like to travel to up-north Wisconsin to go camping with my family, husband, or friends. I am obsessed with my two dogs, Bella and Clover and could snuggle all day with them. I am also into trying new and exciting bars and/or resturants.
Let’s Get to Know You!