President & Lemonhead Evangelist
There are a lot of “what questions to ask before…” blogs posts that have been written over the years. Most of them are very geared toward the way the authoring agency wants to sell you on their services. Some of them manage to do that while actually being helpful. The post that Seer published recently is one of them.
As a company in the marketing industry, I know we’re supposed to take this time to predict what trends will die or change games in 2020. But there’s already hundreds of millions of options for that elsewhere. So I’d rather take this time to get into the more human stuff of what the heck happened to our small company over the last 12 months.
This is a pretty common scenario: Small companies that either just open up shop or are just now taking things online will at some point think they need SEO help.
The thing about entities is they’ve been around forever. We just haven’t always done a good job associating them with search, or at least not using that name. The word came into the SEO sphere back in 2013 when the Hummingbird update brought knowledge panels and structured data into our world. But it’s kinda just been a thing in the background.
In the old days, everyone focused on average position to get a feel for how their ads competed against everyone else.
Plenty of businesses have some version of the following problem. Most or all of their customers originate online. Some big chunk of sales happen offline. For a lot of folks, this revenue is a mystery. It doesn’t need to be.
Your webmaster needs to leverage browser caching and compress images.
Google Assistant is going to start using your camera to help the app interact with the world around you.
When a manager or client says “let’s meet more” all that happens is we accomplish less.