Jay Ratkowski

President & Lemonhead Evangelist

my LATEST NEWS

#FreeAdvice: How to Lower Your CPA

There are three ways to make a major impact on your CPA for the better that are entirely within your control.

By
Jay Ratkowski
Transistor’s COVID-19 Response

The team is still here. Everyone has stayed safe and healthy and all that matters is it stays that way.

By
Jay Ratkowski
SEO in the Time of Coronavirus

What a crazy time we are in. So many retailers and service industry businesses are facing forced closure right now. If you aren’t closed, customers are probably not rushing in your door unless there’s toilet paper on the shelves.

By
Jay Ratkowski
You’ve got questions before hiring an SEO agency? We’ve got answers

There are a lot of “what questions to ask before…” blogs posts that have been written over the years. Most of them are very geared toward the way the authoring agency wants to sell you on their services. Some of them manage to do that while actually being helpful. The post that Seer published recently is one of them.

By
Jay Ratkowski
Reflecting on 2019 for Transistor

As a company in the marketing industry, I know we’re supposed to take this time to predict what trends will die or change games in 2020. But there’s already hundreds of millions of options for that elsewhere. So I’d rather take this time to get into the more human stuff of what the heck happened to our small company over the last 12 months.

By
Jay Ratkowski
Before you hire someone to do SEO for your small business

This is a pretty common scenario: Small companies that either just open up shop or are just now taking things online will at some point think they need SEO help.

By
Jay Ratkowski
#FreeAdvice November 2019: Entities for SEO

The thing about entities is they’ve been around forever. We just haven’t always done a good job associating them with search, or at least not using that name. The word came into the SEO sphere back in 2013 when the Hummingbird update brought knowledge panels and structured data into our world. But it’s kinda just been a thing in the background.

By
Jay Ratkowski
#FreeAdvice October 2019: Tracking

Q. How do I keep track of changes that skew my Google Analytics numbers?

By
Jay Ratkowski
#FreeAdvice August 2019: Hiring

Q. How do you find SEM talent?

By
Jay Ratkowski
#FreeAdvice – May 2019

How often do SEO practices change?

By
Jay Ratkowski
How to Interpret Google Trends Data

This is most applicable to the many ways the broader media misuses data in reporting, but I think a lot of marketers and generally curious individuals will benefit from reading this, hence I’m posting it here.

By
Jay Ratkowski
#FreeAdvice – April 2019

How long does it take for [SEO] results to show up?

By
Jay Ratkowski
Google Ads Competitive Metrics Using Murky Data to Increase CPC

In the old days, everyone focused on average position to get a feel for how their ads competed against everyone else.

By
Jay Ratkowski
Today is a BIG Day

That journey officially starts today. I’m super excited that Lindsie will be a crucial part of it.

By
Jay Ratkowski
Tracking Phone Orders in Google Analytics with Proper Attribution

Plenty of businesses have some version of the following problem. Most or all of their customers originate online. Some big chunk of sales happen offline. For a lot of folks, this revenue is a mystery. It doesn’t need to be.

By
Jay Ratkowski
Never Send Your Developer a Speed Report from Google

Your webmaster needs to leverage browser caching and compress images.

By
Jay Ratkowski
The Myth of Scale

One thing I’ve heard many times when talking to prospective clients is the idea of their outsourced marketing team being able to scale.

By
Jay Ratkowski
Latest Apple Outrage is Fake Outrage

The latest version of iOS will have an “Intelligent Tracking Prevention” system built into Safari that blocks 3rd party cookies.

By
Jay Ratkowski
Google Assistant Offering Hot Dog Detection – New Ads Coming?

Google Assistant is going to start using your camera to help the app interact with the world around you.

By
Jay Ratkowski
This is NOT a Defense of YouTube or Google

Lots of shame needs to be thrown the way of agencies and media buyers who are very guilty in this whole “scandal”.

By
Jay Ratkowski
From Russia, With Love (Vote Trump!)

If you look at the Languages report in Google Analytics, you may have seen something amusing pop up right after the US elections…

By
Jay Ratkowski
Yo, Try Common Sense With Your #ContentMarketing

Presentation and medium are dictated by topic.

By
Jay Ratkowski
Convoluted Brand Stories

Orange is a cool color and lightning bolts are fun.

By
Jay Ratkowski
Subdomain Fears Still Loom Large

There’s still fear-mongering from the search marketing community about the alleged dangers of subdomains.

By
Jay Ratkowski
It’s 2016, You Still Don’t Get that Meetings Don’t Work

When a manager or client says “let’s meet more” all that happens is we accomplish less.

By
Jay Ratkowski
SEO for Site Migrations – Listen Up Developers!

I’ve seen sites lose as much as 75-80% of their traffic.

By
Jay Ratkowski
Poor Indexation in Bing – Oh No!

Google finds all my pages, Bing doesn't?

By
Jay Ratkowski
I’m Fed Up With Your Shitty Content

Marketing is simple. Have a good product that somehow makes lives better.

By
Jay Ratkowski
Why Buy Now Via Google is Bad for Your Brand

Google's quest for market share is bad for you

By
Jay Ratkowski