Lindsie Nelson

VP of Client Strategy. The Office Super-Fan

my LATEST NEWS

Podcast - Impact of COVID-19 on Search Strategy

The current COVID-19 outbreak has made every business reevaluate how to connect with their customers, but how does this impact search strategy?

By
Lindsie Nelson
Help! Keywords Are Driving Traffic but Not Ranking

Google’s Deduplication Update is Affecting Keyword Ranks & Tracking

By
Lindsie Nelson
#FreeAdvice: How to Optimize for a Featured Snippet?

Google’s search engine results page (SERP) is always evolving. We’ve seen the introduction of advertisements, local results, the knowledge graph, and the coveted featured snippet. The featured snippet (also called a quick answer or answer box) is in position 0 above all other organic results. Not only is the featured snippet first on the page but it also takes up a lot of prime real estate in the SERP, pushing down all the competitors.

By
Lindsie Nelson
Then There Were Four

We’ve added another face to the Transistor team! Meet Matt Buehler – Search Marketing Analyst.

By
Lindsie Nelson
#FreeAdvice July 2019: Speed Round With Jay Ratkowski

Jay Ratkowski, President of Transistor, answers questions about Google Analytics, Pay Per Click Advertising and Search Marketing Careers. Check out his answers below!

By
Lindsie Nelson
Who Needs SEO?

What businesses need SEO? Why do companies come to Transistor for SEO?

By
Lindsie Nelson
#FreeAdvice June 2019: Google Analytics Engagement Metrics

Google Analytics has many important metrics and information but it’s hard to know what each of the metrics mean and what these metrics should be for each site. Engagement metrics help SEOs and site owners understand how a user is engaging with a site. Are they visiting one page and leaving? Are they spending enough time reading the blogs? How many pages does a user view on average? Below are brief explanations of three of the most common engagement metrics.

By
Lindsie Nelson
Say Hello to Chelsea!

We are welcoming a new face to the Transistor team

By
Lindsie Nelson
SEO for Small Business: Does it Work?

Search engine optimization (SEO) aims to better communicate a business’s products or services to potential customers and search engines. A great small business SEO approach includes keyword strategy, competitor research, and actionable plans to improve the site’s digital presence.

By
Lindsie Nelson