VP of Client Strategy. The Office Super-Fan
Google’s Deduplication Update is Affecting Keyword Ranks & Tracking
Google’s search engine results page (SERP) is always evolving. We’ve seen the introduction of advertisements, local results, the knowledge graph, and the coveted featured snippet. The featured snippet (also called a quick answer or answer box) is in position 0 above all other organic results. Not only is the featured snippet first on the page but it also takes up a lot of prime real estate in the SERP, pushing down all the competitors.
Jay Ratkowski, President of Transistor, answers questions about Google Analytics, Pay Per Click Advertising and Search Marketing Careers. Check out his answers below!
Google Analytics has many important metrics and information but it’s hard to know what each of the metrics mean and what these metrics should be for each site. Engagement metrics help SEOs and site owners understand how a user is engaging with a site. Are they visiting one page and leaving? Are they spending enough time reading the blogs? How many pages does a user view on average? Below are brief explanations of three of the most common engagement metrics.
Search engine optimization (SEO) aims to better communicate a business’s products or services to potential customers and search engines. A great small business SEO approach includes keyword strategy, competitor research, and actionable plans to improve the site’s digital presence.