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SEO

Cloudflare’s New AI Bot Controls

Overview Cloudflare replaced its single "Block AI Bots" toggle with three separate traffic categories — Search, Agent, and Training — available to every customer, including Free plan. Beginning September 15, 2026, Cloudflare is changing how these controls work,...

Marketing

What is the PESO Model for Marketing?

The PESO marketing model is a great way to organize our thoughts and efforts to include all aspects of marketing. Though this model came from the world of public relations, it can also be an indispensable tool for all marketing professionals, regardless of your...

SEO

Google Store: A Helpful Content Horror Story

A fun discovery was posted by Matt Smith on X the other day. Oh good, Google Store is now publishing health content and outranking MayoClinic, ClevelandClinic, Healthline, and other health websites on weight loss topics. What could go wrong. Have you seen this...

SEO

Analysis of AI Chatbot Referrals

Kevin Indig did a great roundup of AI Chatbot referrals over at Search Engine Journal. The data in his article comes from Similarweb, which is sort of like Nielsen for websites. Calling out some of the highlights here with thoughts. AI Traffic is Insignificant as a...

hilarious image made by chatgpt showing someone using a really mediocre version of the chatgpt interface to look for birthday gifts
SEO

Should ChatGPT be a Dominant Traffic Source?

SEJ just published an article about brands saying they’re getting increased traffic from LLM chatbots. This included some very impressive stats. Viv, a period care brand, noticed a trend last summer when its website traffic increased by400%. Marketing...