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Troublesome SEO Metrics

I’ve been in enough meetings with marketing teams to have experienced both good and bad reporting discussions countless times over. It’s pretty rare that the bad reports are generated with evil intent, but they usually stem from two problem areas: Lack of clear goals...

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Voice Search – Currently a Big Deal?

SEJ recently published a "study" of voice search ranking factors. It's interesting, but as with most marketing articles related to voice search, there's a ton of questionable premise. Here's what I'm talking about. The first thing is maybe a minor quibble, but at the...

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SEO in the Time of Coronavirus

What a crazy time we are in. So many retailers and service industry businesses are facing forced closure right now. If you aren’t closed, customers are probably not rushing in your door unless there’s toilet paper on the shelves.

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#FreeAdvice: Quick Wins in SEO?

Fad diets, same day shipping and DVR have all fed into society’s obsession with instant gratification, quick fixes and immediate results. Search engine optimization is definitely not immune to that mindset, but the reality is consistent growth is the way to go. However, there is one thing you can do in the meantime to improve traffic, tackle quick win keywords.

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Reflecting on 2019 for Transistor

As a company in the marketing industry, I know we’re supposed to take this time to predict what trends will die or change games in 2020. But there’s already hundreds of millions of options for that elsewhere. So I’d rather take this time to get into the more human stuff of what the heck happened to our small company over the last 12 months.

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#FreeAdvice: How to Optimize for a Featured Snippet?

Google’s search engine results page (SERP) is always evolving. We’ve seen the introduction of advertisements, local results, the knowledge graph, and the coveted featured snippet. The featured snippet (also called a quick answer or answer box) is in position 0 above all other organic results. Not only is the featured snippet first on the page but it also takes up a lot of prime real estate in the SERP, pushing down all the competitors.

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#FreeAdvice November 2019: Entities for SEO

The thing about entities is they’ve been around forever. We just haven’t always done a good job associating them with search, or at least not using that name. The word came into the SEO sphere back in 2013 when the Hummingbird update brought knowledge panels and structured data into our world. But it’s kinda just been a thing in the background.

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#FreeAdvice June 2019: Google Analytics Engagement Metrics

Google Analytics has many important metrics and information but it’s hard to know what each of the metrics mean and what these metrics should be for each site. Engagement metrics help SEOs and site owners understand how a user is engaging with a site. Are they visiting one page and leaving? Are they spending enough time reading the blogs? How many pages does a user view on average? Below are brief explanations of three of the most common engagement metrics.

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SEO for Small Business: Does it Work?

Search engine optimization (SEO) aims to better communicate a business’s products or services to potential customers and search engines. A great small business SEO approach includes keyword strategy, competitor research, and actionable plans to improve the site’s digital presence.

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