I’ve been in enough meetings with marketing teams to have experienced both good and bad reporting discussions countless times over. It’s pretty rare that the bad reports are generated with evil intent, but they usually stem from two problem areas: Lack of clear goals...
What is it and Why is it so Important for Your Business?
SEJ recently published a "study" of voice search ranking factors. It's interesting, but as with most marketing articles related to voice search, there's a ton of questionable premise. Here's what I'm talking about. The first thing is maybe a minor quibble, but at the...
Using online market data to drive new product decisions is incredibly helpful to ensure you don’t spend valuable development dollars on an idea that doesn’t sell.
Digital marketing is more important than ever now that everyone is staying at home. Learn how SEO can be incorporated into other marketing channels and boost your business!
What happens if you’ve got a large number of locations you’d like to radius target? Say, every university campus in the US. Or the 250 largest companies. It’s not intuitive, but it can be done!
What is search intent? Why is it so important and how can you optimize for it? Some keywords can have multiple meanings, show up for the right one.
The current COVID-19 outbreak has made every business reevaluate how to connect with their customers, but how does this impact search strategy?
There are three ways to make a major impact on your CPA for the better that are entirely within your control.
The team is still here. Everyone has stayed safe and healthy and all that matters is it stays that way.
What a crazy time we are in. So many retailers and service industry businesses are facing forced closure right now. If you aren’t closed, customers are probably not rushing in your door unless there’s toilet paper on the shelves.
There are a lot of “what questions to ask before…” blogs posts that have been written over the years. Most of them are very geared toward the way the authoring agency wants to sell you on their services. Some of them manage to do that while actually being helpful. The post that Seer published recently is one of them.
Google’s Deduplication Update is Affecting Keyword Ranks & Tracking
Fad diets, same day shipping and DVR have all fed into society’s obsession with instant gratification, quick fixes and immediate results. Search engine optimization is definitely not immune to that mindset, but the reality is consistent growth is the way to go. However, there is one thing you can do in the meantime to improve traffic, tackle quick win keywords.
As a company in the marketing industry, I know we’re supposed to take this time to predict what trends will die or change games in 2020. But there’s already hundreds of millions of options for that elsewhere. So I’d rather take this time to get into the more human stuff of what the heck happened to our small company over the last 12 months.
This is a pretty common scenario: Small companies that either just open up shop or are just now taking things online will at some point think they need SEO help.
Google’s search engine results page (SERP) is always evolving. We’ve seen the introduction of advertisements, local results, the knowledge graph, and the coveted featured snippet. The featured snippet (also called a quick answer or answer box) is in position 0 above all other organic results. Not only is the featured snippet first on the page but it also takes up a lot of prime real estate in the SERP, pushing down all the competitors.
The thing about entities is they’ve been around forever. We just haven’t always done a good job associating them with search, or at least not using that name. The word came into the SEO sphere back in 2013 when the Hummingbird update brought knowledge panels and structured data into our world. But it’s kinda just been a thing in the background.
We’ve added another face to the Transistor team! Meet Matt Buehler – Search Marketing Analyst.
Q. How do you find SEM talent?
What businesses need SEO? Why do companies come to Transistor for SEO?
Google Analytics has many important metrics and information but it’s hard to know what each of the metrics mean and what these metrics should be for each site. Engagement metrics help SEOs and site owners understand how a user is engaging with a site. Are they visiting one page and leaving? Are they spending enough time reading the blogs? How many pages does a user view on average? Below are brief explanations of three of the most common engagement metrics.
How often do SEO practices change?
This is most applicable to the many ways the broader media misuses data in reporting, but I think a lot of marketers and generally curious individuals will benefit from reading this, hence I’m posting it here.
How long does it take for [SEO] results to show up?
We are welcoming a new face to the Transistor team
Search engine optimization (SEO) aims to better communicate a business’s products or services to potential customers and search engines. A great small business SEO approach includes keyword strategy, competitor research, and actionable plans to improve the site’s digital presence.
That journey officially starts today. I’m super excited that Lindsie will be a crucial part of it.
Plenty of businesses have some version of the following problem. Most or all of their customers originate online. Some big chunk of sales happen offline. For a lot of folks, this revenue is a mystery. It doesn’t need to be.
Your webmaster needs to leverage browser caching and compress images.
One thing I’ve heard many times when talking to prospective clients is the idea of their outsourced marketing team being able to scale.
The latest version of iOS will have an “Intelligent Tracking Prevention” system built into Safari that blocks 3rd party cookies.
Google Assistant is going to start using your camera to help the app interact with the world around you.
Lots of shame needs to be thrown the way of agencies and media buyers who are very guilty in this whole “scandal”.
Presentation and medium are dictated by topic.
Oh Android, you’ve done it again.
Orange is a cool color and lightning bolts are fun.
Hooray for things getting fixed
There’s still fear-mongering from the search marketing community about the alleged dangers of subdomains.
When a manager or client says “let’s meet more” all that happens is we accomplish less.
I’ve seen sites lose as much as 75-80% of their traffic.
Google finds all my pages, Bing doesn’t?
Marketing is simple. Have a good product that somehow makes lives better.
Google’s quest for market share is bad for you
People are landing on your cart?