Jay Ratkowski

Founder | President | Guitar hoarder

Google Store: A Helpful Content Horror Story

Google Store: A Helpful Content Horror Story

A fun discovery was posted by Matt Smith on X the other day.Oh good, Google Store is now publishing health content and outranking MayoClinic, ClevelandClinic, Healthline, and other health websites on weight loss topics. What could go wrong. Have you seen this before?...

hilarious image made by chatgpt showing someone using a really mediocre version of the chatgpt interface to look for birthday gifts

Analysis of AI Chatbot Referrals

Kevin Indig did a great roundup of AI Chatbot referrals over at Search Engine Journal. The data in his article comes from Similarweb, which is sort of like Nielsen for websites. Calling out some of the highlights here with thoughts. AI Traffic is Insignificant as a...

Google’s Performance Max Finally Hitting MVP Status?

Google’s Performance Max Finally Hitting MVP Status?

Google is making some welcomed changes to it’s all-in-one ad campaign format, Performance Max. The changes largely revolve around giving advertisers more of the fine-tuning controls they’re used to from other Google Ads campaign formats, such as negative keywords,...

Should ChatGPT be a Dominant Traffic Source?

Should ChatGPT be a Dominant Traffic Source?

SEJ just published an article about brands saying they're getting increased traffic from LLM chatbots. This included some very impressive stats. Viv, a period care brand, noticed a trend last summer when its website traffic increased by400%. Marketing director Kelly...

SEO Guide to Discontinued Products

SEO Guide to Discontinued Products

E-commerce sites need to deal with turnover of products in their catalogs all the time. One common scenario is that products are discontinued. For many consumer electronics products, this can happen on a yearly cycle as the new models with upgraded features replace...