Jay Ratkowski

Founder | President - Head of Paid Media. Guitar hoarder.
SEO Guide to Discontinued Products

SEO Guide to Discontinued Products

E-commerce sites need to deal with turnover of products in their catalogs all the time. One common scenario is that products are discontinued. For many consumer electronics products, this can happen on a yearly cycle as the new models with upgraded features replace...

Will AI Kill SEO?

Will AI Kill SEO?

Short answer - not today.  Still, it is a big deal. Don’t take this conclusion as a denial of the transformational potential of this moment we’re in. But with all big shifts in technology, there’s a rush to draw conclusions about how our world will change. For...

Google Ads – Search Ad Best Practices

Google Ads has evolved the format of their core ad product, search ads, over the years. But the idea behind them remains constant. When people are searching for things related to your business, you want to get in front of those searches with a relevant and...

Google Ads Keyword Match Types

In a world of automated campaigns, building search ads based on keyword targeting still serves an improtant purpose. Thus, we've put together a quick reference for the different match types available for keywords in Google Ads. Assume you want your ad to show up when...

Google Ads Metrics Overview

Unlocking the potential of Google Ads requires more than just a basic understanding of its features and functionalities. As a SEM Analyst, having a deep-rooted comfort level with the platform's metrics is paramount to achieving success in this dynamic field. Not only...