Jay Ratkowski

President & Lemonhead Evangelist

My Latest News

We moved! again!

Once upon a time, we talked up the idea that not having a fancy office helped us keep prices lower. That was true when we had 6 clients. It made a big difference. Now? Less of a deal. So now we got a giant re-purposed warehouse space with a basketball court and roller...

How’d You Get Started in Search?

Search is one of those career disciplines where there’s no real direct path to getting started. It’s like owning a business or being a rock star (I mean, it’s exactly like being a rock star, obviously). There’s no (at the moment) single degree you can get. There’s no...

Troublesome SEO Metrics

I’ve been in enough meetings with marketing teams to have experienced both good and bad reporting discussions countless times over. It’s pretty rare that the bad reports are generated with evil intent, but they usually stem from two problem areas: Lack of clear goals...

Voice Search – Currently a Big Deal?

SEJ recently published a "study" of voice search ranking factors. It's interesting, but as with most marketing articles related to voice search, there's a ton of questionable premise. Here's what I'm talking about. The first thing is maybe a minor quibble, but at the...

Bulk Radius Targeting in Google Ads

What happens if you’ve got a large number of locations you’d like to radius target? Say, every university campus in the US. Or the 250 largest companies. It’s not intuitive, but it can be done!