Unlocking the Secret to Successful Performance Max (PMax) Campaigns: Is Narrowing Your Focus the Key? Discover why broad targeting might not always be the best strategy in our latest article.
Jay Ratkowski
Founder | President - Head of Paid Media. Guitar hoarder.
Will AI Kill SEO?
Short answer - not today. Still, it is a big deal. Don’t take this conclusion as a denial of the transformational potential of this moment we’re in. But with all big shifts in technology, there’s a rush to draw conclusions about how our world will change. For...
Google Ads – Search Ad Best Practices
Google Ads has evolved the format of their core ad product, search ads, over the years. But the idea behind them remains constant. When people are searching for things related to your business, you want to get in front of those searches with a relevant and...
Google Ads Keyword Match Types
In a world of automated campaigns, building search ads based on keyword targeting still serves an improtant purpose. Thus, we've put together a quick reference for the different match types available for keywords in Google Ads. Assume you want your ad to show up when...
Google Ads Metrics Overview
Unlocking the potential of Google Ads requires more than just a basic understanding of its features and functionalities. As a SEM Analyst, having a deep-rooted comfort level with the platform's metrics is paramount to achieving success in this dynamic field. Not only...
Unlocking the Secrets of Digital Dominance: Google Ads Competitor Analysis
When it comes to a successful business and corresponding marketing strategy it’s critical to stay ahead of the competition in all ways - including online advertising. One effective strategy to achieve this is through Google Ads competitor analysis. Understanding how...
SEO for Site Migrations – Listen Up Developers!
I’ve seen sites lose as much as 75-80% of their traffic.
Brace Yourself: Google Announces Merchant Center Next
At Google Marketing Live, among the flurry of AI-focused updates, Google announced that by 2024 they will eliminate the need for product feeds with Google Merchant Center Next. This, along with the AI-guided campaign creation process, is largely aimed at small...
Is Your Cart a Top Google Analytics Landing Page? (Updated for GA4)
People are landing on your cart?
Transistor Digital Marketing Announces Rebrand Along With Strategic Evolution
The Milwaukee search marketing agency positions itself at the cutting edge of a rapidly changing industry. FOR IMMEDIATE RELEASE March 6, 2023 8AM Central Standard Time Milwaukee, WI. – Today, Transistor Digital Marketing announced a rebrand to go with an updated...