Jay Ratkowski

President & Lemonhead Evangelist

My Latest News

Voice Search – Currently a Big Deal?

SEJ recently published a "study" of voice search ranking factors. It's interesting, but as with most marketing articles related to voice search, there's a ton of questionable premise. Here's what I'm talking about. The first thing is maybe a minor quibble, but at the...

Bulk Radius Targeting in Google Ads

What happens if you’ve got a large number of locations you’d like to radius target? Say, every university campus in the US. Or the 250 largest companies. It’s not intuitive, but it can be done!

SEO in the Time of Coronavirus

What a crazy time we are in. So many retailers and service industry businesses are facing forced closure right now. If you aren’t closed, customers are probably not rushing in your door unless there’s toilet paper on the shelves.