Lindsie Nelson

VP of Client Strategy. The Office Super-Fan

My Latest News

#FreeAdvice: How to Optimize for a Featured Snippet?

Google’s search engine results page (SERP) is always evolving. We’ve seen the introduction of advertisements, local results, the knowledge graph, and the coveted featured snippet. The featured snippet (also called a quick answer or answer box) is in position 0 above all other organic results. Not only is the featured snippet first on the page but it also takes up a lot of prime real estate in the SERP, pushing down all the competitors.