Google’s search engine results page (SERP) is always evolving. We’ve seen the introduction of advertisements, local results, the knowledge graph, and the coveted featured snippet. The featured snippet (also called a quick answer or answer box) is in position 0 above all other organic results. Not only is the featured snippet first on the page […]
Then There Were Four
Transistor is Growing We’ve added another face to the Transistor team! Meet Matt Buehler – Search Marketing Analyst. Matt is an exciting addition to our team. He is a recent graduate of the University of Wisconsin – Whitewater with a degree in Marketing and a specialization in Digital Marketing. His previous internships have provided him […]
#FreeAdvice July 2019: Speed Round With Jay Ratkowski
Jay Ratkowski, President of Transistor, answers questions about Google Analytics, Pay Per Click Advertising and Search Marketing Careers. Check out his answers below! Google Analytics What report do you use most in Google Analytics? The Channel/Source overview is where I go most to get a top-level view of how things are going for a given […]
Who Needs SEO?
What businesses need SEO? Why do companies come to Transistor for SEO? When talking to potential clients we often get asked about who we work with and what situations we commonly see. Although there are many reasons why a company would need SEO we most commonly see these four situations: Bad Site Launch Dramatic Loss […]
#FreeAdvice June 2019: Google Analytics Engagement Metrics
Google Analytics has many important metrics and information but it’s hard to know what each of the metrics mean and what these metrics should be for each site. Engagement metrics help SEOs and site owners understand how a user is engaging with a site. Are they visiting one page and leaving? Are they spending enough […]
Say Hello to Chelsea!
We are welcoming a new face to the Transistor team Today another monumental day at Transistor! We are adding another incredible individual to the Transistor team. The business has grown so much over the last few months, that we needed another full-time expert that would help us take our clients to new heights. Cue the […]
SEO for Small Business: Does it Work?
What is SEO for a Small Business? Search engine optimization (SEO) aims to better communicate a business’s products or services to potential customers and search engines. A great small business SEO approach includes keyword strategy, competitor research, and actionable plans to improve the site’s digital presence. Search optimization is crucial for a small business. Small […]