This is most applicable to the many ways the broader media misuses data in reporting, but I think a lot of marketers and generally curious individuals will benefit from reading this, hence I’m posting it here. One of my many pet peeves is when I see a reference to “Google search data” in an article, […]
Analytics
Tracking Phone Orders in Google Analytics with Proper Attribution
Plenty of businesses have some version of the following problem. Most or all of their customers originate online. Some big chunk of sales happen offline. This is most common with high dollar purchases or B2B transactions. For a lot of folks, this revenue is a mystery. It doesn’t need to be. There’s a lot of […]
From Russia, With Love (Vote Trump!)
If you look at the Languages report in Google Analytics, you may have seen something amusing pop up right after the US elections… I would not suggest visiting the URL mentioned in the language name. This traffic is primarily from Russia, which is hardly a surprise. My guess is some spammers are having a little […]
Google Quick Search Box in GA – Important Note
Since this spring, many of us have seen a spike in referrals from com.google.android.googlequicksearchbox. Plenty of sites have since discussed this. It’s the search box at the top of the default browser in Android. For some sites, we’ve found a surprising number of people use that browser to search (to be fair, there’s a TON of […]
Is Your Cart a Top Google Analytics Landing Page?
If the title didn’t resonate with you, and you have an e-commerce website, go do this right now: check out Google Analytics and look at the landing page report, look for your shopping cart. You might just see something like this: That’s messed up. The screen shot above is from a search landing page report over […]