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Analytics Blog Posts
Is Your Cart a Top Google Analytics Landing Page? (Updated for GA4)
People are landing on your cart?
5 Ways to Improve Engagement Metrics
We seem to be lacking social interaction, so why not learn how we can better interact with our audience and customers digitally?
Troublesome SEO Metrics
I’ve been in enough meetings with marketing teams to have experienced both good and bad reporting discussions countless times over. It’s pretty rare that the bad reports are generated with evil intent, but they usually stem from two problem areas: Lack of clear goals...
How to Interpret Google Trends Data
This is most applicable to the many ways the broader media misuses data in reporting, but I think a lot of marketers and generally curious individuals will benefit from reading this, hence I’m posting it here.
Tracking Phone Orders in Google Analytics with Proper Attribution
Plenty of businesses have some version of the following problem. Most or all of their customers originate online. Some big chunk of sales happen offline. For a lot of folks, this revenue is a mystery. It doesn’t need to be.
From Russia, With Love (Vote Trump!)
If you look at the Languages report in Google Analytics, you may have seen something amusing pop up right after the US elections…
Google Quick Search Box in GA – Important Note
Oh Android, you’ve done it again.