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5 Ways to Improve Engagement Metrics

We seem to be lacking social interaction, so why not learn how we can better interact with our audience and customers digitally?

Troublesome SEO Metrics

by Jay Ratkowski

I’ve been in enough meetings with marketing teams to have experienced both good and bad reporting discussions countless times over. It’s pretty rare that the bad reports are generated with evil intent, but they usually stem from two problem areas: Lack of clear goals...

How to Interpret Google Trends Data

by Jay Ratkowski

This is most applicable to the many ways the broader media misuses data in reporting, but I think a lot of marketers and generally curious individuals will benefit from reading this, hence I’m posting it here.

Tracking Phone Orders in Google Analytics with Proper Attribution

by Jay Ratkowski

Plenty of businesses have some version of the following problem. Most or all of their customers originate online. Some big chunk of sales happen offline. For a lot of folks, this revenue is a mystery. It doesn’t need to be.