Search engine optimization (SEO) plays a critical role in the success of any online store. In the ever competitive e-commerce landscape, having a well-optimized website is essential, and Shopify has emerged as one of the most popular e-commerce platforms for...

Excel is unavoidable for SEOs. There are many excellent keyword research tools and data sources available, but eventually you’ll find yourself exporting something into Excel or using it to fine tune your dataset. With this in mind, it’s beneficial to spend some time...

E-commerce sites need to deal with turnover of products in their catalogs all the time. One common scenario is that products are discontinued. For many consumer electronics products, this can happen on a yearly cycle as the new models with upgraded features replace...