Google is making some welcomed changes to it’s all-in-one ad campaign format, Performance Max. The changes largely revolve around giving advertisers more of the fine-tuning controls they’re used to from other Google Ads campaign formats, such as negative keywords,...
PPC Blog Posts
Reddit Advertising: More Traffic Means More Advertising
Everyone's talking - and speculating - about Reddit's meteoric rise. In 2024, Reddit's traffic skyrocketed, with some estimates suggesting it has tripled this year alone. This surge is largely driven by a flood of organic traffic from Google search, and the momentum...
Navigating Data Exclusions in Google Ads: Identify the Need for Exclusions and How to Implement Them
Digital marketing is more important than ever now that everyone is staying at home. Learn how SEO can be incorporated into other marketing channels and boost your business!
Google’s Third-Party Cookie Phase-Out
Listen to the experts discuss.
Radius Targeting: What it is & How it Works
Whether you’ve realized it or not, you have probably experienced the art of radius targeting. How many times have you noticed certain ads on your phone when you enter a certain location? Or realized that you never really have to search for businesses “near me” because...
How To Launch a Product Online: Guide from the Experts
How to Successfully Launch a Product Online
How PPC and SEO Work Together: Asking the Right Questions for Results
Questions your PPC & SEO Teams Should be Asking Each Other
Performance Max Campaigns: Testing a Narrow Focus
Unlocking the Secret to Successful Performance Max (PMax) Campaigns: Is Narrowing Your Focus the Key? Discover why broad targeting might not always be the best strategy in our latest article.
SGE: How Google is Integrating AI into Search
Discover how an effective inbound marketing strategy can boost revenue for SaaS companies.
Google Ads – Search Ad Best Practices
Google Ads has evolved the format of their core ad product, search ads, over the years. But the idea behind them remains constant. When people are searching for things related to your business, you want to get in front of those searches with a relevant and...