January 15, 2020

#FreeAdvice: Quick Wins in SEO?

Fad diets, same day shipping and DVR have all fed into society’s obsession with instant gratification, quick fixes and immediate results. Search engine optimization is definitely not immune to that mindset, but the reality is consistent growth is the way to go. However, there is one thing you can do in the meantime to improve traffic, tackle quick win keywords.

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#FreeAdvice

#FreeAdvice is a monthly feature where we take your questions about search/analytics/etc and answer them here. The number of answers will vary based on length, complexity, our energy levels.

Q: Is there anything I can do to get SEO results quickly?

Fad diets, same day shipping and DVR have all fed into society’s obsession with instant gratification, quick fixes and immediate results. Search engine optimization is definitely not immune to that mindset, but the reality is consistent growth is the way to go. However, there is one thing you can do in the meantime to improve traffic, tackle quick win keywords.

What are quick win keywords?

Quick win keywords are low hanging fruit in keyword rankings. They are keywords that are ranking on the second or third page and may just need a small boost to improve in rankings.

How can I identify these quick win keywords?

Enter your site address into a tool like SEMrush, Ahrefs, or any other tool that can help you find your sites rankings. Then filter by position and pull out keywords ranking between #11-#20. You can also access your Google Search Console data and export your rankings that way.

How can I improve rankings for these keywords?

1. Add relevant keywords

Relevant keywords are keywords that your target market are using to find your products or information. These can be found by looking at competitors’ content or by using Google Keyword Planner.

Take a look at your meta title, meta description, H1’s and alt tags. Do these things include quick win keywords? If not, update this data. Make sure you are not eliminating any high ranking keywords in the process.

2. Add Content

Valuable content can be found on category or product pages and gives details about your products, services or information. This content should be relevant to your site, easy to read and utilizing quick win keywords.

Updating and refreshing content is a basic SEO practice. Keeping these quick win keywords in mind while doing this is sure to produce results.

3. Internal Linking

Finally, make sure to add some internal links with these quick win keywords. Link them to pages that you want to rank higher.

Bonus Tip: You may want to also look for any long tail keywords that are on the second or third page in rankings. Long tail keywords, which are generally longer phrases, are the specific searches people tend to make after they’ve conducted their initial research. These are often easy to improve in rankings because there is less competition for them due to the lower search frequency.

So there you have it. Although we are not promising skyrocketing results over night, these few steps are sure to improve your site in the short term.


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