Google SGE is Here – Sort Of

Mar 29, 2024It Depends - An SEO Podcast, SEO

In this episode, Jay discusses the rollout of SGE (Search Generative Experience) to the broader public and its potential impact on SEO and website traffic. He explains the reasons for the timing of the rollout, including the development of the more powerful Gemini model. Jay also explores the risks and challenges for Google, such as the potential decline in ad clicks and the need to retain its ad business. He emphasizes the importance of adapting strategies and focusing on customer acquisition rather than just traffic numbers.

What Does SGE Look Like Today?

    Many search results include a prompt for users to generate an SGE result.

    Further, People Also Ask sections include the ability to ask a follow up question, with an SGE result.

    For some queries, users have an SGE result auto-generated, whether they want it or not.

    In the SGE result, clicking the arrow to expand on a section of the answer displays sources.

     

    Brief editorial – the meaning of the band name KISS is not the most consequential topic. But it’s still quite notable that Google is citing some Quora user repeating a rumor without any real substance in the answer. It’s certainly not difficult to imagine scenarios where rumors/false claims of greater import being displayed in SGE results.

    Further, there’s already examples of SGE displaying responses to YMYL queries, which wasn’t supposed to be a thing. This is horrifying.

     

    Key Takeaways

    • SGE (Search Generative Experience) has been rolled out to the broader public, marking a significant development in Google’s search capabilities.
    • The timing of the rollout is influenced by the development of the more powerful Gemini model and the need for Google to demonstrate its AI capabilities.
    • Websites that rely heavily on ad clicks or affiliate link clicks may face challenges as SGE provides answers directly in search results.
    • Google’s ad business and revenue model may need to adapt to the changes brought by SGE, including potential changes in ad click behavior.

    Chapters

    00:00 – Introduction and Background

    00:59 – SGE Rollout to the Public

    03:25 – Expectation of Wide Scale Rollout

    04:26 – Reasons for the Timing

    06:23 – Impact on SEO and Website Traffic

    09:14 – Integration of AI into Google Search

    10:44 – Potential Impact on Google’s Business

    38:31 – Adapting to the Changes

    39:28 – Conclusion and Future Updates

    Transcript

    Jay (00:02.03)
    Hey everybody. Welcome to I think episode 14 of It Depends. We’re going to talk about SEO. Well, not we, just me because Lindsay is on vacation. So I am here doing a solo podcast. Had a couple things planned, thought about even just skipping a week or whatever, but Google decided to throw a wrench in, in all of the plans as they tend to do.

    and earlier this week SGE was rolled out to the broader public. So we’re kind of in a no longer beta but not full rollout period. And we’re going to talk about what exactly is happening, why we think it’s happening now, and get into some thoughts on what impact is going to look like and…

    what questions are most pressing that need to be answered and that sort of thing. And just what in the world happens next. So first of course, what is happening SGE is now being seen in the wild. So for almost a year since last May, it’s only been accessible if you opted in via Google labs to the beta. And that’s for like Gmail users and

    and things like that who took the step to opt into that. And then they’ve been seeing SGE originally, I think just in the Google app on your phone. And then it showed up in Chrome broadly and things like that, but it’s been staying in beta for a long time. And again, earlier this week, it just started showing up for everybody, but not all the time and not.

    literally everybody, just folks that haven’t opted into the beta. So, haven’t seen any data, Google hasn’t said anything about how wide scale this rollout is, but it’s clearly a test of some sort. I’ve got a bunch of Google accounts that I use for personal and work purposes and things like that, and very, very small sample, but I pretty rarely see it.

    Jay (02:25.358)
    Most frequently I’ve seen it pop up like below. People also ask, there’s the prompt to ask a follow -up question. And then some, some kind of like broad informational searches, you’ll see the option to like generate an answer. Um, that that’s been the most common experience for me, but we’re not at a point yet where we have any like wide scale data from Google or anybody in terms of like what this rollout actually looks like. But.

    the probably even bigger news is the expectation is there’s going to be a wide scale rollout basically sg for everybody all the time and that’s going to be announced and launched at google io which is may 14th so about a month and a half away from when we’re recording this and that is going to be a pretty big deal i mean we all knew and expected this day was coming barring some total disaster

    but it looks like the clock is ticking on SGE being just part of search, at least a very prominent part of search. I think even quite a ways from now, we’re probably not gonna see generative AI in like every search result, but we’re gonna be in a place where folks that are just using Google from any device logged in or not, and for…

    any available search, they’re going to have SGE content or the option to generate it kind of on demand. So the next question is like, why is this happening now? Mention that they’ve been in beta for almost a year, like 10 months at this point and counting. And there’s been some ups and downs. There’s been some really mysterious data and Google kind of being cloak and dagger about.

    what the impacts of SGE have been like in the beta and how it’s impacting clicks to websites, but most importantly from Google’s standpoint, how it’s impacting ad clicks. And that’s probably a big reason for the delay and we’ll get into that a little bit more. But another piece of the puzzle is probably Gemini, which was released, announced in January.

    Jay (04:54.158)
    So it hasn’t been in the wild for very long, but it’s the more powerful model. It has just more compute power. It requires more power and infrastructure, but it allows Google to generate different types of answers. It enables it to look at different types of input, not just texts like Bard was, and it also allows access to like current websites. So, you know,

    Gemini can grab information from the web and provide up -to -date information. So, you know, Gemini went through some rough patches and, you know, likely is continuing to go through some rough patches in terms of how the results and the inputs are tuned and what kind of like weird results Gemini was giving people. But the bigger piece of it is just like this more powerful robust model.

    is used in SGE. So like getting that into a place where it can be like part of SGE, give better, faster results. And then, you know, all of the infrastructure required to be able to do that at wide scale. Like that takes some time. And Google is certainly working on Gemini all this time, but you know, until it was ready, until it was launched and until they could support it for…

    billions of users or whatever the number is, Google wasn’t going to roll out SGE or presumably wasn’t going to roll it out just using like the limited Bard model or only using Gemini in like sparse cases where things just happen slower and people get maybe more outdated results and things like that. So that’s probably a huge piece of the puzzle and the timing really makes sense in terms of Gemini coming out.

    some of the initial bugs getting worked through. And now we feel a little more comfortable as, as Google rolling out SGE. They’ve also, you know, there’s this, this question of like, what happens to the ad dollars, which is the most important question from Google standpoint and how does user behavior change when SG is part of results. So Google’s probably gotten a very skewed picture of this to date because.

    Jay (07:23.566)
    As I mentioned, you’ve had to opt in through Google labs in order to use SGE. And that’s a really biased sample set in the sense that it’s like hardcore internet users, people that not only like just have Google accounts, which certainly plenty of people do, but people that have Google accounts know about Google labs and how to access it and like want to test out this feature. So.

    those people are likely going to behave a little bit different than the population at large. So, you know, as Google is rolling this out to people not opted into the beta, they can start to get a much better understanding of like what this looks like for just the general internet user and how does that impact the ad dollars and the clicks and everything like that. And then the last piece I’m sure is like investor pressure, like

    We’ve talked about that on this podcast. Sundar Pichai’s job has been called for by some pretty prominent places, you know, between like the bungled SGE or not SGE between the bungled Gemini rollout and then being kind of caught off guard behind the, the times on AI generally, along with

    the issues they’ve had with spam and just poor quality and search results. Google needs a win. They need something to maybe distract people a little bit. And they need to show that they can pull off making AI a core part of what they do. They’ve done tons of that going back years at this point in terms of suggesting.

    finishing sentences for emails or auto replies, um, you know, auto corrects, suggesting formulas in Google sheets, whatever it may be. They’ve, they’ve done all these like little things along the way to make AI just a part of our lives and worked it in, in some pretty brilliant ways that are super helpful, but it really comes down to the, like Google search is like what they do and integrating AI into that.

    Jay (09:44.558)
    in the way that people have come to expect over the last like six to 12 months is a whole new problem. And the longer Google takes to show that they can do this and say like, hey, you don’t need to go use Chat GPT. You’ve got the same experience here, plus all of the other Google stuff you’re used to and love. Like that’s a huge priority for them if they want to.

    keep people from maybe making like more permanent defections over to non -Google options for search. So especially lining up with the timing of Google IO, their big like developer conference, it really kind of makes a lot of sense that it’s just like, we need to like prove to the people with the money that we can do this. So that’s probably all a bunch of, you know,

    factors mixed together that that explain why now. Uh, so then it’s just like, what next? And this has been covered a lot since SG was first announced. Uh, folks in marketing and SEO have gone straight to how is this going to impact search? How is this going to impact website traffic and everything like that? I don’t think anything necessarily changes. I mean, we’ve had more time to.

    see SGE and see how it’s evolved over the last several months and everything like that. We’ve had time to get like a little more comfortable with the idea that this is almost certainly going to be a part of our lives. So, you know, there’s not necessarily like anything new today versus 10 months ago when, when this first came out, but now it’s a real thing. You know, it’s just like all of the,

    products where Google announces a sunset or migration or whatever. You know, we just went through GA four a year ago where GA four has been around for a long time, but everyone stuck with universal analytics. And then finally the clock started ticking and it’s like, okay, well, we there’s, there’s nothing like new. It’s just, we have to finally accept and adopt and, and learn. So the, I think the big questions I’d have are, you know,

    Jay (12:11.95)
    who’s going to be impacted the most by this. And the thing that really comes to mind is sites that are like fully ad supported. If you’re just making content and you’re relying on ad clicks or affiliate link clicks, this is going to probably be really tough. So in Google’s mind, for most sites like that, and we’re setting aside like,

    journalism and new sites, cause they’re not, you know, most of them aren’t fully ad supported. It’s a little different thing, but the, like the product review sites are the easiest thing. They’re the travel sites or any kind of how to website that you just like write blog posts and things like that. And again, hopefully people click on your ads or buy through affiliate links. That’s going to be a lot of stuff that Google can show via SGE and

    we have to go back to the, the mantra that I’ve been pushing for like a decade at this point. You know, if people can get the thing that they’re looking for without going to their web, going to your website, that’s what they’re going to do. And a lot of people would rather do things that way. So you’ve got to keep focusing on like, what is our reason for existing? And just, we have some information.

    that other sites have as well is not a good enough reason. If you’re writing about something on your site that like dozens or thousands or millions of other websites have written about and there’s not like some unique action that users are going to want to take after reading whatever you have to say and you don’t have any additional like really worthwhile information that can only come from you or

    or anything like that. I mean, what’s to stop SGE from just showing that same information in search results. And presumably a lot of people are gonna get that information there. They’re never gonna click through to any website, including yours. So that, I mean, this is like certainly a more dramatic change here, but that’s been the case for a long time. Like Google has pushed rankings down for sites with.

    Jay (14:35.438)
    what they consider to be unoriginal information or just giving simple answers. You know, the, the, what time is it or how to do simple math and conversion equations are some of the most extreme versions of this. But when you think about it, there’s, you know, there’s so many sites out there that have like written the exact same article. And it’s just, we shuffle some words around so we can say that we’re not like directly copying and pasting from a competitor, but.

    There’s nothing, there’s nothing really original to say. And again, we’re not providing value beyond the, the information that we’re giving. Um, those sites are going to really have a rough time with SGE. And I think everyone knew that they’ve, those sites have almost all been seen declines for years now, uh, especially with like more recent updates. So that’s, that’s certainly going to continue. And sites that really rely on like.

    ranking for head terms and things like that. You know, the, those first searches you make when you’re, you’re starting like a research journey before like buying a product or whatever it might be, Google’s going to be able to give a lot of those answers through SGE. They’re going to link to sources. So I mean, they, they’re not like getting rid of citations, uh, and you know, search results will still be there for people to dig deeper, but it’s that.

    that next step of digging deeper and taking action. That’s, that’s where the clicking on a website is going to be the more important piece of things in like this new SGE powered world. So, yeah, focusing on stuff beyond just like those introductory searches, the head terms, things like that is probably going to be pretty important for, for just like trying to preserve visibility and traffic.

    Beyond that, the question of like, how can I keep my traffic? How can I keep ranking for stuff? Like, you know, how do I do SEO in this world? Essentially, of course, strategies need to evolve. We’ve seen clicks from Google declining for most websites over time. You know, like your website may have grown organic traffic over the last year or two years or whatever, but websites as a whole.

    Jay (17:02.926)
    there’s been less need to click through to search results from Google because there’s things like the knowledge panel and featured snippets and all of these other things that Google has thrown into search results that have led to like those zero click searches. So this is going to be an evolution of that. And, you know, the number of people clicking on websites is almost certainly not going to increase as a result of SGE. It’s going to…

    It’s going to go down, but again, this is like a continuing trend. So for sites that you’re ultimately trying to sell something or offer some service to people, it’s, you know, it’s always been about more than just the traffic, but this is probably going to be a time to really evaluate how much you’re focusing on traffic as a number. You know, that’s one of those things where.

    So many sites, they’re like, yeah, we, we need to sell more stuff. That is the goal of all of our marketing. We want to sell more stuff. But then when it comes to SEO, it’s like, well, how much traffic are we getting? And that’s going to be a tough metric to look at because any of your like month over month, year over year numbers are probably going to look so different once this rolls out at full scale. So, you know, it’s.

    comparing a period over period is going to be tough. Um, but also like, should you be even looking at traffic to begin with? Like, no, don’t, don’t ignore it, but don’t make it the number one thing you care about, or don’t go by this assumption that just as long as we keep getting lots of traffic, we’ll get lots of sales. Like really focus on.

    like where people are landing, why they’re coming there, and then of course what they’re doing. You know, there’s no reason that SGE can’t exist and your organic revenue can’t stay the same. Because again, you’re still able to get your brand in like generative search results. There’s still going to be ads and links and things like that. And the traffic that you’re…

    Jay (19:24.782)
    probably going to lose is the traffic that everyone seems to kind of throw their hands up about. Like, yeah, we get all this traffic from people searching for like, I don’t know, how do I tie a tie? Whatever, you know, and for some reason we have an article about it and people look at our article and then they leave and then they don’t buy anything. You know, there’s, there’s this

    like hope that that leads to some brand recognition and maybe those people come back even though with all of the like cross device tracking and stuff we have these days, we still can’t prove that it ever generates revenue for us. But hey, we got that traffic and that that’s important. Like that kind of traffic again, maybe should not have ever been part of of like your.

    real KPIs that you’re following, but in this world, it probably can’t be. You know, you’ve really got to focus on, again, what’s happening once people get to our site. Where does organic search fit in like our overall revenue mix and customer generation strategy, you know, that sort of thing. And just pure volume of clicks.

    is not going to be the best way to measure it because it’s going to look so different. And we don’t even know how clicks from SGE are going to track. But also with like how prominently one brand can be featured in an SGE result, like it’s entirely possible that it could do more for brand recognition than, you know, the traditional like 10 blue links has done in the past.

    who knows? We just know that it’s going to take a lot of traffic away for a lot of those searches that historically didn’t drive a lot of value for websites anyway.

    Jay (21:27.086)
    The last thing I wanted to spend a decent amount of time on was…

    A pretty common thought through all of this is like, this is going to be bad for Google. Like if people don’t need to click on links, if they just get their answers from SGE, like doesn’t that just kill search? And isn’t that how Google makes all of its money? So is Google just like ending its own business by doing this? And I mean, that’s a complicated question. You know, there’s a lot of different directions that this could go.

    Uh, it’s, it’s certainly important to recognize upfront that Google didn’t really have a choice in this. You know, they, they certainly could say we’re, we’re not going to do generative AI period, or we’re not going to put it in search and Google search is going to look the way it always did. But the trouble is like open AI exists, Microsoft exists, and these other AI startups are going to keep starting up and coming along and.

    People are excited about it. People are having fun with it. People are finding genuine use in it. And they’re using it to replace things that they used to do in Google. So Google kind of had the, you know, evolve with the time or slowly die as their, their option, or maybe quickly die based on like how fast this is all moving. So that’s a part of it. You know, it’s, it’s not like Google is like,

    This could be a terrible decision and we’re going to do it anyway. It’s, you know, this could be a terrible decision, but we don’t really have a choice to do it. Um, I think it was a totally reasonable way to look at it. But the, the other aspect is like, Google is most famous for search and that’s like one of their most important contributions to the internet, but they’re really not a search company. I mean, really Google’s an advertising company. You know, the.

    Jay (23:32.526)
    The original like Google algorithm worked better in a lot of people’s minds than the alternatives at the time. But the thing that made Google what it is today is their whole ad business. So layering ads into search, doing this like keyword based bidding where from an advertiser’s perspective, it’s like,

    the best targeting that was ever available for advertising to date and continues to be one of the like highest return ad channels that like any company can play in. And from a user perspective, like, you know, people like to say, I never, I never look at ads and never click on ads, but you know, for years now, a huge percentage of every search results in ads ad clicks. So lots of consumers out there have

    found like the answers they’re looking for or the products they’re trying to find via Google’s advertising. So that’s what helped them get to where they are today and that is what drives all of the revenues for Google. It just happens to be that that advertising comes in the search package. Like they obviously advertise all over the internet and they have a bunch of different ad products and whatever, but the core of it is

    ads that happen to show up in search results. So the thing you got to think of like, what is this going to do for Google? And we’re, you know, we’re not going to get, we’re going to try and keep it search focused, not turn into like a mediocre business analysis or whatever. But the, the thing to think about is can Google retain its ad business at ideally a

    higher level with SGE being part of search results. So like the big risks that come to mind, you know, will this cause people to stop using Google? Like if fewer people search for things through Google, that means less ad revenue, fewer ad clicks and things like that. So the…

    Jay (25:56.398)
    The tricky part about that is like, what would they be doing instead? You know, the idea that comes to mind is like, people would be using chat GPT or something like that instead of Google. So for that to take place, like you would have to think SGE is like a really bad experience and like,

    unquestionably bad in the average person’s mind compared to chat GPT. So much so that they would, you know, if, if like generative AI is what they want, that they just don’t think Google is good at it. The other big risk is like, you know, let’s say people still use Google, they like SGE, whatever, but they don’t click on ads. So, you know, that, that gets a little more complicated in the sense that.

    Maybe Google has to change its advertising model. You know, they’ve, they’ve always been, we bill you when someone clicks on your ad as the advertiser. Maybe they have to go like the traditional route of we, we charge you for your ad to appear. They’re certainly going to be sponsored SGE results and things like that. So, you know, Google can presumably adapt its, its advertising model to.

    keep showing ads and keep getting ads clicked on as their, as their like shifting behavior to SGE being like the way people get at least a lot of their initial information when they search for stuff. So that, but that first one, you know, will people stop using Google is, is an interesting one. And I don’t want to just like brush it aside as like it’s, it’s not going to happen. People have,

    been using Google less. I mean, even before generative AI, you know, folks search for stuff on Facebook. They search for stuff on Tik Tok. They go directly to Amazon instead of searching for a product on Google. All of these things have been happening over the course of years. So it’s, it’s not like this is the first time ever that Google has seen like a risk to its traffic. But when it comes to like I,

    Jay (28:18.99)
    I need to find an answer to something and that answer is probably on a website. Google has still remained the go -to option for folks and they still have in like what we call traditional search, like the overwhelming dominant position in the market. So for folks to go away from Google, I mean, there’s a lot of pieces intertwined there.

    So of course it’s habit and it’s hard to break habits. But also like folks have a lot of other stuff tied in with Google. Like, you know, if you are trying to book travel, you know, you can search for a flight on Google. Aside from the fact that between like your account and your history, that a lot of stuff might get pre -populated for you. Just even like…

    the overall booking experience, like having accounts with Google and a wallet with Google and all these things can make that process a lot easier. And you’re going to Google for Gmail, you’re going to Google for Docs and Drive and Photos and just like, it’s a big part of a lot of businesses, day -to -day operations, it’s a big part of a lot of your personal life, your phone operating system might be made by Google.

    Like people might like want to stop using Google for search, but they’re going to be using Google for all this other stuff that it might just kind of feel easier to stick with it. Um, you know, certainly people still think that Google offers a good product in terms of search. There’s been plenty of complaints, you know, we’re in one of those periods where people feel a little bit worse about it than, uh, you know, they have historically.

    But the overall sentiment is still pretty popular. Like Google gives a pretty good experience. They give good results. People can find the answers to the question they’re looking for. And I think a big piece of that is the idea that it is still like the page full of links is the core of what Google is offering. With all of these search features they’ve rolled out over the years, they’ve

    Jay (30:42.958)
    they’ve still had that, like, you have the choice to click on the link that you think is going to best answer your question. And that has a lot of power. You know, it’s decision making in terms of the consumer. It’s a way to make it seem like Google doesn’t have any strong bias. You know, obviously, like, around the margins, there’s plenty of room for that. But at its core,

    You know, I am looking for something. Google is giving me like 10 websites I can go to plus all these other links for products and whatever else might come up. I feel like I have choice. Google’s giving me options, but they’re giving me the best options more often than not. So, you know, when we think about like, does SGE mess with the, any of that, the, the whole thing where like there could be better alternatives to.

    Google’s version of this, or the SGE results could be inaccurate, spammy, they could be perceived as having more bias. They could make it feel like Google’s putting their thumb on the scale too much, essentially, in terms of what answer they’re giving you. That all could be enough of a problem where people are like, yeah, I’ve been going to Google for everything for years and years. I have my email with them. I have my photos.

    stored with them, whatever, but this, something about this search thing doesn’t feel right anymore. And I’m going to move on somewhere else. So that’s really the big risk is like, you know, all the things that, that Google has done right over the years, like they, they can’t just keep doing the same thing they’ve always done, but they’ve got to retain that.

    just like good feeling people get or that at least not too negative feeling people get when they use Google. So that’s going to be a tricky line to walk. And the other part of that is like, again, barring a big change in Google’s ad model, they still need people to click on stuff. So, you know, the number of results that ads come up for might change.

    Jay (33:08.974)
    You know, we don’t see a ton of ads coming up for like people just purely asking a question, but for anything that’s more on like the product review or early stages of narrowing down your choice, you know, I don’t know, but let’s say you’re the only gamer in the planet who doesn’t have an opinion on like Xbox versus PlayStation, and you’re just trying to get like the high level, which one should I get?

    SGE is going to be able to provide answers for that. And that’s a result where like ads can certainly be a big part of the decision making process. You know, both retailers and Sony and Microsoft have an incentive to help you make that decision because they want to then sell you the product that they’re pushing you towards. So SGE making that or helping people make that decision gets really

    really messy. Like, SGE can’t give a really bad answer to that question because then people aren’t going to want to use it and we get into the whole thing of do people start using something other than Google. But if SGE gives too good of an answer, then does that like reduce the number of ad clicks? Like there still could be an ad click in there of like, okay, I decided I’m going with the PlayStation and then I’m going to click the ad for Best Buy or Sony or whatever it is.

    fine, an ad click still happened, but maybe pre SGE there were like two or three ad clicks that happened because it was like, well, I’m going to click on the Microsoft ad to get their perspective. I’m going to click on the Sony ad to get their perspective. And I’m going to click the GameStop ad to get, you know, a presumably unbiased perspective. And then maybe I’m going to click on a fourth ad to ultimately buy a thing. So there,

    there could be like a net reduction in the number of ad clicks. Certainly that would like drive up the cost per click because just, you know, it’s a supply demand simple equation there. But if there’s a dramatic enough drop in the number of ad clicks, there’s not really a world in which like, well, I’m paying $3 a click today.

    Jay (35:33.998)
    And the number of potential clicks has dropped by 75%. So I’m okay paying $12 a click for that same search that I paid $3 for, you know, just a month ago. I don’t think advertisers are going to respond in a way where they’re just totally willing to do that. They’re more than likely going to look at other advertising channels and find other ways to get in front of those, those people. So.

    That’s the line Google has to walk of like, you know, this has to be useful enough that people want to use it, but maybe not so useful that people don’t want to click on our ads because we just give them such a wonderful experience in the search results. And maybe Google has some other solution for that. Again, they could change the way they charge for ads. They could come up with new ad technology. They will certainly have campaigns that.

    You know, you can target SGE results, all this sort of thing, but just on its face today and the way SGE results look when, you know, we’re, we’re looking at them today. It looks like the same old Google in the sense that there’s, you know, there’s the SGE thing, there’s the ads and no real change in like how those ads are showing and that sort of thing. So, uh, Google might not have the answer to that yet. They might.

    unveil something new when this goes into like a wide scale rollout, we will see. But that’s going to be, you know, the thing that they’ve got to focus on is, you know, how can we, how can we just be like good enough that people won’t switch to Microsoft or chat GPT or whatever it is? Uh, and how can we get people to keep clicking on ads? And I don’t really have the answer for that, but.

    The probably most important thing to remember is as long as that is still Google’s model, that means websites are going to need to continue to exist. Websites need to exist in order for SGE to pull information from, as icky as that sounds. But also, thankfully they do show links and SGE does send people to the sources at sites and it does send people to websites to learn more, at least as of right now.

    Jay (38:01.134)
    So it’s, it’s not like, Oh, the internet is going to cease to exist, but things are changing. It is wild. It’s important. We know that this is going on and we can only wait and see at this point, you know, again, we know that there’s going to be decline in traffic for a lot of different types of searches. We know some categories of websites are at huge risk to see massive decline unless they figure out an entirely new business model.

    Um, but for most people, we’re probably looking at, you know, a noticeable decline in traffic, but really the focus is going to be like what happens to the customer acquisition. And that’s, that’s not the same thing as, as traffic. So focusing on your lead count, your revenue numbers, uh, just where search fits in, in the overall marketing mix for you.

    Like that’s going to be the thing to focus on watching what happens there. And then we’ll figure out as a collective internet, how to adapt as this all happens. So that’s it. That’s what’s going on now. SGE, we will keep everyone posted as we learn more, as things change. And tentatively, we’ll look at mid -May to think about.

    this being a rollout just at a wide scale. So we’ll definitely follow up with what we’re seeing in terms of just search traffic, what’s happening with the look of search results, what’s going on with the advertising, all that stuff. We’ll follow up then and we’ll come up with something else to talk about in the meantime. There is no shortage of search news happening. Thanks for hanging out. Talk to you later.

     

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