Keyword research tools - what would an SEO do without them? We all have our favorites, but I think we can all agree that it’s never fun sifting through junk keywords to find ones that match user intent. Well, now there may be a tool that can help you skip that step in the keyword research process.
InLinks recently launched a new version of their keyword research tool. They already had a lot of great tools for structuring content when you already had a keyword in mind, but now you can blend the keyword research process with the content optimization process. We’ll run you through how we used the tool on one of our own pages below.
To get started, we had to decide what we wanted to focus on. In this case, we’re looking at optimizing our SEO Audits page. Since we already had a project set up in InLinks, all we had to do was run an audit on the page. After the audit was completed, we were shown the dashboard below.
Next, we popped over to the Keyword Research section. The tool scanned our SEO Audits page and gathered relevant keywords based on the page’s content. The keywords are organized into topic clusters. Each topic cluster is organized into two sections, keywords and questions.
The new version of InLinks’ keyword research tool allows you to select keyword targets while visualizing how those keywords might impact your content structure in real-time. You can do this by clicking the “+” to add the keyword to your Content Ideas. This shows up at the bottom of the Editor section. In this case, we discovered a lot of question and comparison terms that we can use as ideas for our SEO Audit FAQs section. Seeing this content outline take shape can help influence which keywords you select and ensure targets align with the context of your page.
Another notable feature of the keyword research tool is the User Intent tab. This section categorizes keywords by verb. This helps you understand what the user is trying to find based on the phrase they’re searching. This is useful because it can provide insights on how to develop valuable content. For example, the intent of “how to improve technical seo” is much different than “how to learn technical seo”. We could filter by the verb “Improve” and then look for keywords we could target on our SEO Audits page. This is helpful because users trying to improve their technical SEO may be interested in our services. On the other hand, we could filter by “Learn” and use those keywords as ideas for an informative blog that provides tips for people looking to grow their skills.
If we had one wish, it would be that the tool included individual search volumes for keywords so we didn’t have to use a secondary tool in the research process. But, in the end, InLinks’ keyword research tool proved to be useful when trying to understand user intent and identifying keywords that make sense to use with your own content - a feature that many other keyword research tools lack.
Job well done, InLinks.
