Transistor Digital Marketing’s Jay Ratkowski Named to UW-Parkside Customer Experience Advisory Committee

Sep 2, 2021News & Whatnot

Jay Ratkowski, President – Head of Paid Media at Transistor Digital Marketing was recently named to the Customer Experience Advisory Committee at University of Wisconsin – Parkside. 

Ratkowski was selected for the UW-Parkside advisory committee based on his professional experience in digital marketing that spans all aspects of the customer experience journey. In addition, his accomplishments  and leadership qualities demonstrated through years of experience providing paid search and organic search consulting services to a wide-range of websites provides key insights to the committee. The advisory committee will be responsible for overseeing the school’s Customer Experience Certificate Program – providing constructive feedback, strategic direction, quality improvement and program efficacy. 

“I’m super excited about the opportunity to help shape the curriculum of this program and further the field of customer experience innovation.”

Jay Ratkowski

Ratkowski founded Transistor in 2015. Prior, he managed search marketing teams at other agencies and also served in digital marketing leadership roles in a corporate environment. He has an MBA from Lakeland University and an extensive guitar collection.




Transistor Digital Marketing is a Milwaukee-based agency focused on paid and organic search (SEO & PPC). We offer enterprise-level search experience and capabilities for businesses of any size. Whether you’re a manufacturer or online shoe store, we can help you grow! Work with the experts and start increasing visibility today.

WordPress SEO: Optimization, Tips, And Best Practices

In the ever-expanding digital landscape, a website's visibility in search engine results is often the key to its success. WordPress, a versatile and widely used content management system, offers a ton of tools and features to optimize your website's SEO performance....

Organic Traffic Loss After A Site Migration

Listen to the experts discuss.

How to Prioritize SEO & PPC for Startups

Listen to the experts discuss.

Magento SEO: Optimization, Tips, And Best Practices

Magento - also known as Adobe Commerce - is a “flexible and scalable commerce platform that lets you create uniquely personalized B2B and B2C experiences, no matter how many brands you have.” Magento is one of the most popular ecommerce platforms we encounter every...

Boosting Tourism Success: A Case Study of Effective SEO Strategies

Tourism was massively hit by the COVID-19 pandemic and we were tasked with growing organic traffic.

Empowering Startups: The CMS Choice From the SEO Experts

What is a CMS? A Content Management System - or CMS - is a powerful software application that enables website owners to create, edit, and manage digital content on their websites without requiring extensive technical expertise. A good CMS provides a user-friendly...

5 SEO Quick Wins You Can Do In 2023

SEO is complex. Understand the basics and empower yourself to improve your own site today.

Will AI Kill SEO?

Short answer - not today.  Still, it is a big deal. Don’t take this conclusion as a denial of the transformational potential of this moment we’re in. But with all big shifts in technology, there’s a rush to draw conclusions about how our world will change. For...

SEO for Site Migrations – Listen Up Developers!

I’ve seen sites lose as much as 75-80% of their traffic.

What do you think? Share your thoughts below.


Submit a Comment

Your email address will not be published. Required fields are marked *

Want to learn even more cool stuff? Jay Ratkowski can help!

Reach out today! We’re happy to help talk more about whatever search marketing issue is keeping you up at night.