April 20, 2018

Never Send Your Developer a Speed Report from Google

Your webmaster needs to leverage browser caching and compress images.
Posted in: SEO

One of my least favorite things to see in deliverables from SEO folks is recommendations like this:

Your webmaster needs to leverage browser caching and compress images.

Thanks. Super helpful.

Being in SEO is in part a technical job and nothing screams ineptitude in this area like copy/pasting unspecific recommendations from a third party tool. Unfortunately, this is only getting worse. With Google’s pending update to make mobile speed a greater factor and the somewhat recent release of a new speed testing report, speed is a greater concern for everyone. But their new “tool” lacks any concrete information. You just get fear mongering like this:

Which causes SEOs to send developers reports like this:

You want your suggestions to get ignored? Send crappy suggestions like this. At the very least, use the older Pagespeed Insights tool (and send a link, not screenshot) so folks can see exactly which resources you’re saying must be compressed or minified or whatever. But before you do that, use that report in conjunction with a waterfall report like at WebPageTest.org to find the objects in question and see just how much they’re contributing to real-world load time. Just because your page takes 7 seconds to load AND you’re not minifying CSS doesn’t mean your page takes 7 seconds to load BECAUSE you’re not minifying CSS. Don’t send developers on a wild goose chase only to shave a few milliseconds off load time.

President & Lemonhead Evangelist

View More

About Us

Meet Transistor, a digital marketing agency that uses SEO and PPC to boost your online presence so customers hear you over the competition. How do we do it? Through proven strategies tailored to your business and designed to drive sales­— no matter how complex your products or markets.

Are you maximizing your SEO opportunity?

Sure, you get organic traffic, but are new customers finding your business through this channel? What sort of opportunity is out there? We can answer these questions for you.

0 Comments

Submit a Comment

Your email address will not be published.

Reach out today! We’re happy to help talk more about whatever search marketing issue is keeping you up at night.

  • This field is for validation purposes and should be left unchanged.

Related Posts

Keep Learning More!

Sign up for our newsletter, to get the latest in SEM news and information once a month.