Short answer - not today. Still, it is a big deal. Don’t take this conclusion as a denial of the transformational potential of this moment we’re in. But with all big shifts in technology, there’s a rush to draw conclusions about how our world will change. For...
Google Ads has evolved the format of their core ad product, search ads, over the years. But the idea behind them remains constant. When people are searching for things related to your business, you want to get in front of those searches with a relevant and...
In a world of automated campaigns, building search ads based on keyword targeting still serves an improtant purpose. Thus, we've put together a quick reference for the different match types available for keywords in Google Ads. Assume you want your ad to show up...
Unlocking the potential of Google Ads requires more than just a basic understanding of its features and functionalities. As a SEM Analyst, having a deep-rooted comfort level with the platform's metrics is paramount to achieving success in this dynamic field. Not...
When it comes to a successful business and corresponding marketing strategy it’s critical to stay ahead of the competition in all ways - including online advertising. One effective strategy to achieve this is through Google Ads competitor analysis. Understanding...
I’ve seen sites lose as much as 75-80% of their traffic.
At Google Marketing Live, among the flurry of AI-focused updates, Google announced that by 2024 they will eliminate the need for product feeds with Google Merchant Center Next. This, along with the AI-guided campaign creation process, is largely aimed at small...
Search engine optimization (SEO) plays a critical role in driving traffic and generating qualified leads for businesses. In today's digital age, B2B companies rely heavily on expert SEO strategies to increase their online visibility and generate leads from...
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In today's fast-paced digital landscape, businesses are constantly seeking innovative ways to stay ahead of the competition and drive continuous growth. As marketing strategies evolve, one approach that is gaining momentum is digital lead investing. In today's...
