Analytics, SEO

Troublesome SEO Metrics

I’ve been in enough meetings with marketing teams to have experienced both good and bad reporting discussions countless times over. It’s pretty rare that the bad reports are generated with evil intent, but they usually stem from two problem areas: Lack of clear...


Voice Search – Currently a Big Deal?

SEJ recently published a "study" of voice search ranking factors. It's interesting, but as with most marketing articles related to voice search, there's a ton of questionable premise. Here's what I'm talking about. The first thing is maybe a minor quibble, but at...