SEO for Small Business: Does it Work?

Feb 27, 2019SEO

What is SEO for a Small Business?

Search engine optimization (SEO) aims to better communicate a business’s products or services to potential customers and search engines. A great small business SEO approach includes keyword strategy, competitor research, and actionable plans to improve the site’s digital presence.

Search optimization is crucial for a small business. Small businesses need to differentiate themselves from the competition and convince valuable buyers to visit its site rather than a corporate powerhouse like Amazon or Wal-Mart. One of the best investments a small business can make is in a strong keyword strategy that aligns its products or services with the people ready to buy.

Each business should have its own defined plan to get the right buyers to its site. For example, a Milwaukee-area retailer focused on foot traffic would want more SEO energy spent on building local traffic to the site with Milwaukee focused keywords. Whereas, an eCommerce site would want to focus on keyword specific to their niche and/or industry.

Does SEO work for Small Businesses?

Yes! Don’t just take my word for it, check out a real-world example of how SEO can elevate a small business to own a niche eCommerce market. This client – we’ll call them The Bug Guys – wanted to launch a new product in a niche space in pest control. There were competitors in this space but no one was really working hard to gain new buyers through search optimization. The site was launched in March of 2016 and since that launch, the site has grown to rank for more than 2,000 keywords with more than 180 in the first three positions.

Data pulled from SEMRush

Great. The site ranks for some keywords, but does it make money? Yes! Comparing 2018 versus 2017, the site increased its revenue by almost 100% and comparing 2016 to 2018, the site’s revenue increased by more than 160% year over year.

This growth was due to continuous SEO improvement, monitoring, and content growth. Each month the site has a health review to determine how key metrics are performing, optimization recommendations to ensure pages are targeting and adjusting to search behavior, and content recommendations to build out a strong portfolio of blogs and learning resources.

When Does SEO Stop?

Never! Search habits change, search engine algorithms update, and businesses evolve. Using the same client example mentioned before, we are continuing to work with them to advance their business. Our strategy has changed from entering a niche with only SEO to further elevating the business with product diversification, paid advertising efforts, and continued organic efforts.

Search optimization can be used to get a small business off the ground or raise an already successful brand to new heights.

Still not convinced that SEO could benefit your small business? Give us a call or send us an email, and I’ll walk you through how SEO could help you make more money.

SEO Content Optimization: 3 Easy Steps to Get You Organic Visibility!

Search Engine Optimization (SEO) involves a wide variety of tactics for web owners and marketers to elevate their organic presence. One of the most common and most important SEO tactics is SEO Content Optimization. Most folks know that their content needs to be ideal...

Google SGE is Here – Sort Of

Listen to the experts discuss.

Google’s March 2024 Update

Listen to the experts discuss.

Traffic and Conversions: The Path to the Greatest ROI

Table of Contents Importance of Combining SEO & CRO Strategies Alignment of Search Algorithms with UX CRO Tools to Use to Boost Conversion & SEO Creating Quality Content that Serves Both SEO and CRO User Intent and Its Role in SEO/CRO Alignment On-page...

5 SEO Quick Wins You Can Do In 2024

SEO is complex. Understand the basics and empower yourself to improve your own site today.

Google Search’s Spam Problem

Listen to the experts discuss.

Going International: SEO Strategies for a Global Audience

Table of Contents What is Multilingual SEO? Defining Your Multilingual Strategy Content & Language Dexterity Technical SEO Considerations Businesses grow and expand and in many cases that means international expansion. Selling, shipping and understanding international...

SEO Integration: How SEO Impacts Other Marketing Channels

Digital marketing is more important than ever now that everyone is staying at home. Learn how SEO can be incorporated into other marketing channels and boost your business!

Google’s Third-Party Cookie Phase-Out

Listen to the experts discuss.

What do you think? Share your thoughts below.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Want to learn even more cool stuff? Lindsie Nelson can help!

Reach out today! We’re happy to help talk more about whatever search marketing issue is keeping you up at night.