FOR IMMEDIATE RELEASE
Strategic integration combines market-leading Organic and Paid Search with elite B2B Paid Social and Programmatic expertise.
MILWAUKEE, WI — January 6, 2026 — Transistor Digital Marketing, a leader in organic and paid search, today announced the successful merger of the paid media team and client roster from Brilliant Metrics, effective January 1, 2026. This strategic move retires the Brilliant Metrics brand and integrates its deep B2B paid social and display advertising expertise into the Transistor team, arming the agency with the tools and talent to help clients navigate the increasingly volatile digital advertising environment.
The merger addresses a growing demand among Transistor’s B2B client base for sophisticated, full-funnel digital distribution. By combining Transistor’s technical SEO and SEM dominance with the specialized B2B paid social and programmatic expertise of the Brilliant Metrics team, the agency provides a singular, resilient distribution engine for its clients.
Navigating the AI and Privacy Era
This merger represents a proactive move by Transistor leadership to prepare for a myriad of industry shifts, including the rise of generative AI search, tightening global privacy legislation, and rapidly evolving B2B buyer behaviors. By joining search, paid social and programmatic under a unified team and ecosystem, Transistor is well positioned to:
- Synchronize Content Strategy: Align organic content efforts with paid distribution to ensure maximum reach and ROI across all channels.
- Standardize Measurement: Provide clients with consistent, cross-platform data and attribution, eliminating the "silos" that often obscure the true impact of multi-channel campaigns.
- Hedge Against AI Search Volatility: As generative AI changes how users find information, Transistor ensures brand visibility remains constant across both traditional search engines and discovery-based platforms like LinkedIn, Meta and programmatic display.
A Natural Evolution of a Decade-Long Partnership
The merger is the culmination of more than ten years of mutual respect, referrals and shared clients between the two Milwaukee-based firms.
"The addition of the Brilliant Metrics team and clients rounds out Transistor to now be experts across all digital paid media, including search, paid social, and programmatic display," said Jay Ratkowski of Transistor. "The two companies have known, respected, and shared clients with each other for over a decade, and I couldn't be more excited to welcome them onto our team."
Leadership and Continuity
To ensure a seamless transition, all Brilliant Metrics clients will maintain their existing account management teams. Steve Robinson, founder and CEO of Brilliant Metrics, will join Transistor as a Strategist. Robinson’s expertise in high-level B2B strategy will be instrumental in helping Transistor clients leverage the agency's expanded capabilities.
Both teams share a foundational culture built on trust and a commitment to continuous learning—values that will remain the cornerstone of the expanded agency as it helps clients navigate the future of digital marketing.
About Transistor
Transistor is a leading digital marketing agency that helps organizations drive growth through technical precision and creative distribution. By unifying SEO, SEM, Paid Social, and Programmatic Advertising, Transistor provides the strategic clarity needed to drive traffic and revenue in an AI-powered, privacy-centric world.
Media Contact: Jay Ratkowski, President, 414-501-3305
