Transistor Promotes Ali Kresken to Director of SEO

Oct 6, 2025 | Uncategorized

FOR IMMEDIATE RELEASE

Transistor Digital Marketing Promotes Ali Kresken to Director of SEO

Milwaukee, WI - October 6, 2025 - Transistor Digital Marketing is proud to announce the promotion of Ali Kresken to Director of SEO, effective immediately.

Ali joined Transistor on June 1, 2021, and has been instrumental in leading complex SEO initiatives and shaping the agency’s organic search strategy. As SEO Team Lead, she consistently delivered outstanding results for clients across industries, while fostering a culture of collaboration and excellence within the SEO team.

In her new role as Director of SEO, Ali will oversee a growing team of SEO professionals and take on broader responsibilities in strategic planning, quality oversight, and cross-channel integration. She will also play a key role in refining Transistor’s service offering and mentoring future SEO leaders within the agency.

“Ali has been a critical part of our team,” said Jay Ratkowski, President of Transistor. “She cares about our clients and people while showing a seemingly limitless capacity to take on new challenges and continue learning.”

Transistor is excited to continue building on its strengths in performance-driven marketing with the help of Ali’s leadership.

About Transistor
Transistor Digital Marketing is a boutique digital agency focused on driving measurable growth through SEO, paid media, and content strategy. Learn more at transistordigital.com.

Media Contact:
Jay Ratkowski
President, Transistor Digital
jay@transistordigital.com

Cloudflare’s New AI Bot Controls

Overview Cloudflare replaced its single "Block AI Bots" toggle with three separate traffic categories — Search, Agent, and Training — available to every customer, including Free plan. Beginning September 15, 2026, Cloudflare is changing how these controls work,...

Google Store: A Helpful Content Horror Story

A fun discovery was posted by Matt Smith on X the other day.Oh good, Google Store is now publishing health content and outranking MayoClinic, ClevelandClinic, Healthline, and other health websites on weight loss topics. What could go wrong. Have you seen this before?...

Analysis of AI Chatbot Referrals

Kevin Indig did a great roundup of AI Chatbot referrals over at Search Engine Journal. The data in his article comes from Similarweb, which is sort of like Nielsen for websites. Calling out some of the highlights here with thoughts. AI Traffic is Insignificant as a...

Should ChatGPT be a Dominant Traffic Source?

SEJ just published an article about brands saying they're getting increased traffic from LLM chatbots. This included some very impressive stats. Viv, a period care brand, noticed a trend last summer when its website traffic increased by400%. Marketing director Kelly...

INBOUND 2024 Recap: Resilience & Opportunity

Listen to the experts discuss.

SEO Integration: How SEO Impacts Other Marketing Channels

Digital marketing is more important than ever now that everyone is staying at home. Learn how SEO can be incorporated into other marketing channels and boost your business!

Going International: Multilingual SEO Guide & Best Practices

Table of Contents What is Multilingual SEO? Defining Your Multilingual Strategy Content & Language Dexterity Technical SEO Considerations Tracking Analytics for Multilingual SEO Businesses grow and expand and in many cases that means international expansion....

A Competitor Rebrands: What Can You Do?

Taking Traffic During Moments of Opportunity In B2B SEO, seizing moments of opportunity can be the difference between staying ahead or falling behind. One of these moments popped up for a client of ours in the lease accounting software space. A leading competitor...

Magento SEO: Optimization, Tips, And Best Practices

Magento - also known as Adobe Commerce - is a “flexible and scalable commerce platform that lets you create uniquely personalized B2B and B2C experiences, no matter how many brands you have.” Magento is one of the most popular ecommerce platforms we encounter every...

The Disadvantages of SEO: Understanding Its Limitations and Who May Not Benefit

Table of Contents SEO Takes Time to Show Results High Competition can be a Barrier for SEO Uncertain and Changing Algorithms SEO is an Ongoing Investment SEO isn't for all Business Models ROI can be Hard to Measure SEO has Technical Complexities Search Engine...

Want to learn even more cool stuff? Jay Ratkowski can help!

Reach out today! We’re happy to help talk more about whatever search marketing issue is keeping you up at night.

[hubspot type="form" portal="4545270" id="14f3e659-3bb6-4032-b293-dfcdd4f63e2e"]