Case Study

Cloud Computing Company

SEO

Details

Industry: B2B Software
Company Size: $1b+ annual revenue
Date: 2021-Present
Client provides cloud computing solutions that include software, hosting and more.

Challenges

This $1.3 billion cloud computing software client sought our strategic global SEO consultation to address a number of key challenges. The challenges included a highly competitive market, ever changing products and solutions, disjointed global SEO efforts and a lack of growth in organic traffic and leads. Our task was to overhaul this strategy, achieve substantial growth in organic traffic, and meet ambitious organic lead targets.

Global Strategy with a Focus on Leads

In response to the challenge at hand, we devised a comprehensive global strategy that involved unifying the efforts of the EMEA and APAC teams to establish consistent focus, optimizations, and targeting on a worldwide scale. Our multifaceted approach encompassed the optimization of various stages within the buying cycle, spanning product pages, glossary pages, blogs, technical documents, and more. Simultaneously, we executed campaigns for external link building and undertook technical SEO projects to enhance the overall web presence. A pivotal aspect of our strategy was fostering collaboration among diverse global teams, including global marketing, sales, product marketing, development, and more.

Driving Results

During our initial year partnering with this client, we not only achieved but surpassed all the objectives outlined at the onset of our collaboration. Notably, we achieved a remarkable growth of over 10% in the overall organic traffic to the website, accompanied by a staggering increase of more than 100% in topics that were a primary focus of our SEO efforts. Beyond the increase in traffic, our team accomplished a remarkable 17% surge in organic leads generated through the website during this period. This achievement is particularly significant given the highly competitive landscape in which our client operates.