PPC
Small Business PPC

PPC FOR SMALL BUSINESSES
If you’re a smaller business, Google Ads can be a frustrating experience. Good agencies often charge more money than you can afford. Sometimes the management fee is higher than your ad spend. Low price options often mean low quality service. And letting Google set things up for you? Good way to spend a lot of money, not usually a good way to see results.
If any of this sounds familiar, our small business ppc plans just might be the solution you’ve been after.
Service Tiers
Core
Great for starting to grow online- Search Campaigns Only
- Weekly account review & optimization
- Ad copy testing
- Keyword & search term review
- Negative keyword management
- Test and manage all targeting options – audiences, time/day, location, etc.
- Monthly media budget up to $3,000
Pro
For experienced advertisers- Everything in Core, Plus…
- Search & Display Campaigns
- Setup of retargeting audiences/pixels
- Development of display ad creative
- Monthly media budget up to $5,000
All-Star
Take that next step- Everything in Pro, Plus…
- Search, Display & Shopping Campaigns
- Build and management of Google Merchant account & product feed (online inventory only)
- Monthly media budget up to $8,000
Tell Me More
Account Setup
All accounts go through an extensive setup process. If you already have an account, we’ll treat this as an audit to make sure everything is working properly. Our setup process includes:
- Google Tag Manager Installation & Setup
- Google Ads Conversion Tracking Setup (up to 3 conversions)
- Google Ads Call Tracking Setup (in ad & on site)
- Setup Automated Reporting Dashboard w/ Client Access
- Keyword Research
- Campaign Build – Everything From Settings to Extensions
Setup takes place over the first month of management. We can expedite for a one-time fee.
Account Management
You’ll have an onboarding specialist from our team to get to know your business, help set priorities and ensure everything is running smoothly. During the course of our partnership, you’ll be able to email our paid media team to ensure any questions are addressed as quickly as possible.
Your account will be managed by our employees in Milwaukee, WI.
Account Ownership
You own all advertising accounts. We will set them up / take over management, but they are yours to keep.
Media Costs
All media costs are your responsibility. They will be billed directly by the ad network to your credit card or bank account.
Advertising Channels
At this time we only offer Google Ads management for our small business PPC services.
Want to learn how Transistor can help?
Talk to Jay.

Jay Ratkowski | Founder
President – Head of Paid Media