Alison Kresken

Senior SEO Analyst

What is your official title at Transistor?

Senior SEO Analyst, SEO Team

What should your title be?

Queen of Crawling

What is your favorite part of your job at Transistor?

I love getting into the technical intricacies of websites. A solid website structure is something that can be overlooked but is the foundation for building a successful SEO strategy. I find it gratifying to identify and analyze complex technical problems that may go unnoticed by users but are impacting a website’s ability to be crawled and indexed.

What are your favorite clients to work with at Transistor?

Clients who are open to trying new strategies. The world of search is constantly evolving and it’s fun to work with clients who are willing to adjust and pivot to continue to see growth.

What project are you most proud of to date and why?

I’m proud of our work for a cloud computing client. We have consistently managed to obtain year-over-year growth in organic traffic. One of our specific initiatives not only improved visibility but led to an 18% increase in clicks.

What is your work superpower?

My work superpower is analytical thinking and paying attention to detail. I excel at tracking down issues by following details in the data. This allows me to diagnose and fully understand problems effectively while also allowing me to come up with creative solutions.

What did you want to be when you grew up and why?

I wanted to be a photographer because I love capturing my travels. I also love playing with camera settings and the detail involved in photo editing, which I think translates over into my interest in the technical side of SEO.

What is your life’s motto?

Slow yourself down – Attributed to my favorite coffee shop in Hawaii

What fills your cup in life?

Quality time with my husband and dogs. From morning coffee on the porch to cross-country road trips, any time spent with them is my favorite.