Annie Rauch

What is your official title at Transistor?

SEM Strategist, SEO Team

What should your title be?

SERP Sensei

What is your favorite part of your job at Transistor?

My favorite part about working at Transistor is that there’s always something new to learn and a fresh challenge to take on. The search landscape is constantly shifting, so it keeps things interesting. Staying up-to-date with the ever-evolving world of SEO is a part of the job I find particularly engaging.

What are your favorite clients to work with at Transistor?

I love working with clients who need help with content development. As an SEO specialist, I get to blend creativity and strategy to create engaging content that not only appeals to search engines but also resonates with the audience.

What project are you most proud of to date and why?

One project that really stands out for me is our work with a software solution. In just 10 months, we managed to boost the site’s visibility by 24%. It was great to see the site climb the rankings and directly impact traffic and conversions, ultimately contributing to the client meeting their goals.

What is your work superpower?

My work superpower is problem-solving and creative thinking. I have a knack for approaching challenges from various angles, finding innovative solutions, and adapting to new situations. This allows me to tackle a wide range of tasks and projects effectively, coming up with creative ideas and strategies that contribute to success.

What did you want to be when you grew up and why?

I wanted to be Vet when I grew up because I liked the sound of spending my days with dogs. Now I can see how often people google questions about things their dog ate and I’m glad I work in SEM!

What is your life’s motto?

“Strive for progress, not perfection”

What fills your cup in life?

What fills my cup in life is spending quality time with my three sisters, especially during our game nights which always seem to get a little too competitive.