Claire Popp

SEM Analyst

What is your official title at Transistor?

SEM Analyst

What should your title be?

SEM Samurai

What is your favorite part of your job at Transistor?

I love that no day is the same at Transistor. I am constantly being challenged to find new ways of being successful. I have the freedom to try new things, of which will always result in something to learn and how to adjust going forward. Search is constantly evolving and I am very excited to see what’s in store for me every day.

What are your favorite clients to work with at Transistor?

Clients who are open to trying new things. With search platforms constantly evolving, it is important to try new things to stay competitive, adapt to changes in the digital advertising landscape, and continuously improve performance.

What project are you most proud of to date and why?

I am proud of a project we are in the middle of on the paid search side of things. At Transistor, we are constantly testing and trying new things, committed to being innovative. With that and data at the forefront, this project has been showing results of a significantly higher ROAS for our client.

What is your work superpower?

My work superpower would be my commitment to continuous improvement. My data-driven superpowers allow me to continually improve and refine my strategies, ensuring that we stay ahead of the competition and deliver better results over time.

What did you want to be when you grew up and why?

I always wanted to be a Physical Therapist. Growing up in sports with lots of injuries, I wanted to be that person that helped you get back on the field. They are so invested in their patients’ success and recovery, which I believe translates to the level of care and commitment that I have for my clients.

What is your life’s motto?

“Embrace the journey, not just the destination” It’s so easy to get caught up in where you want to be that you forget all about the steps in between. Enjoy the process of achieving your goals!

What fills your cup in life?

Coaching- I love to see the players I coach improve their skills every day. It’s very rewarding for me to watch these young players learn and grow to be better each day. Plus, it’s a great way for me to stay in the game that I love!