What I Do for Transistor
What don’t I do?! I guess I don’t buy as much orange furniture as Jay but I still play an important part here at Transistor. My role entails:
- Building client relationships
- Developing SEO strategy
- Leading our team of great SEOs/SEMs
- Watching out client’s grow
Experience
My marketing career began in 2011 and my specialization in search engine optimization in 2014. I was able to work in corporate marketing, public relations and lead generation prior to diving deep into the world of SEO. Since starting in search, I’ve worked with a wide range of clients from large e-commerce sites with 100k+ SKUs to small non-profit sites. With each client I strive to build a unique approach to their search strategy – I do NOT believe in a checklist approach. Each client has a unique market, product offering, competitive advantage and business focus, so I develop my SEO strategies to mirror those factors.
My experience in client management, public relations and corporate strategy; bundled with SEO expertise, allows me to connect with my clients and understand their needs and how organic search can help achieve their goals.