What I Do for Transistor
What don’t I do?! I guess I don’t buy as much orange furniture as Jay but I still play an important part here at Transistor. My role entails:
- Building client relationships
- Developing SEO strategy
- Leading our team of great SEOs/SEMs
- Watching out client’s grow
My marketing career began in 2011 and my specialization in search engine optimization in 2014. I was able to work in corporate marketing, public relations and lead generation prior to diving deep into the world of SEO. Since starting in search, I’ve worked with a wide range of clients from large e-commerce sites with 100k+ SKUs to small non-profit sites. With each client I strive to build a unique approach to their search strategy – I do NOT believe in a checklist approach. Each client has a unique market, product offering, competitive advantage and business focus, so I develop my SEO strategies to mirror those factors.
My experience in client management, public relations and corporate strategy; bundled with SEO expertise, allows me to connect with my clients and understand their needs and how organic search can help achieve their goals.
Other Stuff About Me
What is your favorite thing about search marketing?
What lead you to a job in search marketing?
What’s the weirdest keyword/topic you’ve found in research?
Recent Blog Posts
What is it and Why is it so Important for Your Business?
Using online market data to drive new product decisions is incredibly helpful to ensure you don’t spend valuable development dollars on an idea that doesn’t sell.
The current COVID-19 outbreak has made every business reevaluate how to connect with their customers, but how does this impact search strategy?
Google’s Deduplication Update is Affecting Keyword Ranks & Tracking