Racheal Young

What is your official title at Transistor?

Senior Paid Media Specialist

What should your title be?

Conversion Conjurer – making conversions appear as if by magic!

What is your favorite part of your job at Transistor?

My favorite part about working here at Transistor is the dynamic environment. Every day brings new challenges and opportunities to strategize and optimize campaigns, which keeps me engaged and motivated. Additionally, the collaborative and innovative team here makes problem-solving a fun and rewarding experience.

What are your favorite clients to work with at Transistor?

I love working with clients that are scaling and looking for new opportunities to grow their online presence.

What project are you most proud of to date and why?

One of my clients is a fairly large retailer. At one point we were able to grow their account while maintaining a very strict ROAS target of 500%. I enjoyed being able to help them boost revenue growth while also bearing in mind their KPI targets.

What is your work superpower?

I’m a problem solver. My friends have always called me Spock because I tend to take a logical and analytical approach to identifying and solving problems. This comes in handy in a field like PPC where there are always new ways to put those skills to the test.

What did you want to be when you grew up and why?

Lawyer, actress, particle physicist – I wanted to be a million things! I blame it on my insatiable curiosity.

What is your life’s motto?

I suppose I would consider Dr. Kent Keith’s Paradoxical Commandments as my life motto, which might be best condensed down to, “Do it anyway.”

What fills your cup in life?

I love art – acting and painting are two ways I enjoy recharging through expression. And of course, you can’t go wrong with spending time with family and friends.