What I Do for Transistor
I’m a Senior Paid Media Specialist, which is the fancy way of saying I manage ads on the PPC team.
I have almost five years of experience in PPC working with both nonprofits and for-profit entities in the B2C and D2C space.
Other Stuff About Me
What is your favorite thing about search marketing?
I enjoy its complexity. Search engines are designed to provide users with the highest quality result for their search query, and how they go about that is a very intricate process. That makes managing paid search campaigns an equally intricate and complex process, and I enjoy the challenge associated with thinking like an algorithm.
What lead you to a job in search marketing?
Volunteer work! After college, I became very active in a local service club and sat on several nonprofit boards. I was always given the communications/marketing role, which led me to being the PR coordinator for a two-state region…which ultimately led me, via a long and winding path, to Google Ads.